The popularity of viewing competitive multiplayer video gaming is on the rise. This latest study is aimed to investigate the UK’s awareness and perception of eSports and the impact on brands who sponsor such events.
Harris Interactive, the leading full-service digital market research agency, has appointed Jack Lee as Head of Online Communities, to drive innovation and enhance the service and value delivered to clients.
Harris Interactive has appointed Vijay Mistry as Head of Employee Research, to enhance the service and value delivered to clients and lead the growth and development of its work in the sector. Mistry brings eight years’ experience in employee research and insight delivery designed to inform strategy and drive commercial performance.
ITWP Launches Industry-Wide Insights on Demand Consortium with P&G, L'Oreal, Nestlé, Nature's Way and Other Global Founding Members. Members committed to promote the understanding and adoption of insights on demand by businesses across all industries.