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  • SM-abbreviations
    With WTF making it into the Merriam Webster dictionary recently, it’s clear that love them or loathe them, social media abbreviations are here to stay. So, ICYWW (in case you were wondering) whether it is safe to start peppering your own social output with abbreviations, Harris Interactive is HTH (here to help). We used SocialLife, our social media tracker, to investigate whether UK social media users actually use and understand the myriad of acronyms that appear in their feeds.
    • Abbreviations
    • Social Media Trends
    • Social Media Usage