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In whom does our confidence lie when it comes to the current economic outlook? And specifically, who do we think is responsible for the current economic outlook in the UK? Harris Interactive has tracked some of these questions over a number of years now and we recently asked these questions again to a sample of 1952 individuals in the UK.
With increasing numbers of people sourcing news content through social media, Facebook has become one of the main channels through which fake news can ‘go viral’ and reach huge audiences. Harris Interactive decided to launch a Harris24 poll on May 10 to measure the impact the Facebook campaign about fake news in the UK press.
With so many Smart meters still to install and widespread coverage in the news and other media recently of negative experiences amongst some households, Utility Week was keen to measure current attitudes amongst those who have already had a Smart meter installed and those who have yet to have one installed.
Harris Interactive’s recent hi brands® research, which measures brand sustainability, reveals that wealth management/investment providers have greater vitality than many other categories across various sectors, including far outstripping current account and credit card providers, especially in terms of excitement.
The traditional high street banks tend to be in the ‘strong’ segment with lower scores for future relevance, and generally less excitement surrounding these brands. However, improvements have been seen for some since our hi brands study commenced in 2015.
Wearables is still a relatively new and exciting product category with many commentators agreeing that wearables again stole the show at CES 2017 in January. The range of products available is vast and several newer brands have emerged to challenge the traditional consumer electronics giants. Harris Interactive decided to undertake a review of the different brands in this category using its hi brands approach.