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Harris Interactive’s recent hi brands® research, which measures brand sustainability, reveals that wealth management/investment providers have greater vitality than many other categories across various sectors, including far outstripping current account and credit card providers, especially in terms of excitement.
The traditional high street banks tend to be in the ‘strong’ segment with lower scores for future relevance, and generally less excitement surrounding these brands. However, improvements have been seen for some since our hi brands study commenced in 2015.
Wearables is still a relatively new and exciting product category with many commentators agreeing that wearables again stole the show at CES 2017 in January. The range of products available is vast and several newer brands have emerged to challenge the traditional consumer electronics giants. Harris Interactive decided to undertake a review of the different brands in this category using its hi brands approach.
With the Financial Conduct Authority and recent press reporting concern about the UK’s increasing unsecured credit bubble, we thought we would ask the public about their debts and if they plan to increase their unsecured debt over the next 6 months.
We recently asked members of Harris Interactive’s online community, Your.Views, for their thoughts and feedback around driverless cars. This follows the first trial of such cars in the UK at the end of 2016 and the Government’s recent Budget pledge to set aside £270m to put the UK at the forefront of disruptive technologies (which would include development of such vehicles).