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Whether it’s Lego developing new sets based on builders’ ideas or DHL’s Parcelcopter, many brands recognise the opportunities that can be gained from encouraging consumers to suggest how brands can improve and getting them to interact with the brand. Consumers see this, more and more, as developing a sense of community with the brand with […]
Following the Budget speech, we tested 10 of the announcements using our Idea Express product to see which ideas are winners for the Chancellor and which he should have left as a first draft.
According to a recent survey from Harris Interactive, more than half of consumers (52%) want to see more innovation in financial services, but the drive for change is particularly high amongst millennials.
‘Realtime’, ‘Pulse’, ‘Ongoing’, ‘Always on’ are just some of the term’s beings used to get organisations to think differently about their internal listening mechanisms, but in some cases causes organisations to feel pressure to keep up with the latest trends.
Just when you thought it was safe to go on holiday and enjoy yourself… you heard that base rates had gone up! We surveyed consumers within a day of the rate rise using Harris 24 to understand their current financial situation and how the rate rise impacts on them.
It is no surprise that the popularity of viewing competitive multiplayer video gaming is on the rise. This study is aimed to investigate the UK’s awareness and perception of eSports and the impact on brands who sponsor such events.