Harris Interactive has launched PackTest Express – the latest in its expanding range of digital research products, allowing clients to better test the impact and design of new packaging.... Read More
Harris Interactive UK today officially launches its PopUP Communities research solution – the latest in its expanding range of digital research products. ... Read More
Harris Interactive has today announced major enhancements to its existing Harris 24 service, allowing users to tap into the insights of up to 5,000 consumers on a UK or international scale, and see results within 24 hours.... Read More
94% of the population (18+) claim to have at least some interest in today's budget, which is a massive 48.2m people... according to our latest Harris 24 Survey.... Read More
Dubbed the “Crack Cocaine” of gambling by critics, Fixed-Odds Betting Terminals (FOBTs) – the electronic ‘casino-style’ games machines in high-street betting shops – currently allow users to bet £100 on a single spin (equivalent to £300 per minute) and have been strongly associated with ‘problem gambling’ behaviour since they first appeared.... Read More
For the last couple of months the Bank of England has been preparing all of us for today’s 0.25% increase so it shouldn’t have come as a shock that the base rate has increased, but what does it actually mean to the general public and more importantly people with mortgages which are now more expensive to service per month?... Read More
The consumer trend to spend more time in online, mobile, and social environments is likely to continue and accelerate further. Ever since the proliferation of the smartphone, the digital and the real world are inseparably interlinked and, across all product categories, understanding the digital consumer experience is a prerequisite to understanding consumer decision making and delivering successful marketing.
Using our unique “Digital Tracking” solution, we capture the entire online and mobile journey of your target group to provide you with in-depth, unbiased, and passive measurement and understanding. Behavioural data is recorded across all device types (PC/laptop, tablet, smartphone) and to uncover the underlying motives, attitudes and drivers, we combine the behavioural data with traditional research. Our solution is the only one available in the current market to support in-app tracking.
Free to attend – our webinar will take you through our Digital Tracking solution and show how you can obtain granular and comprehensive insights from one single source allowing you to optimise your online, mobile and omnichannel strategies – such as:
About the presenter
Gabriele Stöckl has been working in market research for 15 years and, as Sector Head, has been responsible for consumer goods research at Harris Interactive AG since 2009.