Upcoming Events

Tuesday February 27, 2018 through February 27, 2018

Webinar: How to evaluate your product packaging more quickly and cost effectively

Lucia Juliano - Head of Consumer Research

Join our webinar at 11.30am on 27th February to hear more about our latest automated digital innovation – PackTest Express – designed to save you time and money during product development by evaluating your packaging concepts quickly and cost-effectively and helping you to make faster decisions about which design to move forward to the next phase.


27.02.2018 | 11:30 AM GMT



Our experts will guide you through PackTest Express showcasing its advantages through a live demonstration. Join us and experience the benefits PackTest Express can deliver to your pack testing including:

• Speed and reach
Our global online panel delivers results within 24 hours from a general population sample in key markets (up to 5 days for targeted audiences). Ready to go live in 40+ countries for up to 8 pack designs.

• Real time reporting
Access your results in real time via a KPI dashboard and editable powerpoint, enabling you to quickly communicate results to key stakeholders. Interrogate your data further using our analytics platform.

• Sector expertise support
To optimise your concepts and brand attributes before going live. Our sector experts will guide you to launch a packaging test of the highest quality.

• Confidence in our approach
PackTest Express was created using decades of best practice so you can be confident of the metrics we include to assess if your pack design is credible, new and different and whether your target audience like it.


27.02.2018 | 11:30 AM GMT



About the presenter

Lucia JulianoLucia Juliano joined Harris Interactive in January 2009 to head up the FMCG & Retail research team. Lucia brings 10-years of client-side experience having worked previously in senior insight roles at Homebase, Carlsberg and Boots. Lucia has experience of working on a variety of strategic & tactical research projects including proposition optimisation, brand and communication strategies, channel development and U&A/segmentation studies. Lucia also has a strong background in category management and customer loyalty insight, linking together transactional data with research findings.


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