Share

Upcoming Events

Wednesday January 31, 2018

Digitally tracking the customer journey to develop winning online, mobile and omnichannel marketing strategies

Gabriele Stöckl
Webinar

The consumer trend to spend more time in online, mobile, and social environments is likely to continue and accelerate further. Ever since the proliferation of the smartphone, the digital and the real world are inseparably interlinked and, across all product categories, understanding the digital consumer experience is a prerequisite to understanding consumer decision making and delivering successful marketing.

Using our unique “Digital Tracking” solution, we capture the entire online and mobile journey of your target group to provide you with in-depth, unbiased, and passive measurement and understanding. Behavioural data is recorded across all device types (PC/laptop, tablet, smartphone) and to uncover the underlying motives, attitudes and drivers, we combine the behavioural data with traditional research. Our solution is the only one available in the current market to support in-app tracking.

Digital-Tracking-Harris-Interactive

Free to attend – our webinar will take you through our Digital Tracking solution and show how you can obtain granular and comprehensive insights from one single source allowing you to optimise your online, mobile and omnichannel strategies – such as:

  • Detailed digital profiles of your target group and their online activities
  • Digital media usage and advertising impact
  • Digital consumer journeys, covering all touchpoints
  • Pathways to purchase for e- and m-commerce

31.01.2018 | 3:00 PM GMT
register-now-button[1]

About the presenter

Gabriele Stöckl has been working in market research for 15 years and, as Sector Head, has been responsible for consumer goods research at Harris Interactive AG since 2009.

Share

Latest News

  • flag

    Half unsure of Brexit impact

    A recent article from HR magazine features John Backhouse, senior associate director of employee engagement insight, who has created a Brexit Barometer that will enable us to draw conclusions about levels of employee engagement pre/post trigger of Article 50 as the UK moves ever-closer to its departure from the European Union.... Read More
  • LongGame

    The Long Game

    This article, which features in the May edition of Citywire’s Income+ magazine, explores the 45+ consumer’s outlook on their future retirement and on using financial advice and guidance.... Read More
  • Grocer-Alcohol

    Half of drinkers guzzle 660ml beer bottles solo

    More and more Brits are boozing at home, according to exclusive research for The Grocer conducted by Harris Interactive. A third of us now drink more at home than we do when we’re out on the town, with 20% admitting to exceeding the government’s recommended guidelines every day or most days.... Read More