The men’s grooming industry has grown massively in recent years with retailers stocking an ever-increasing volume of grooming products for men, we were very interested to see what UK males had to say about how they think they look and what products they use and launched an omnibus survey to find out. 1,001 online interviews took place with a nationally representative population of UK males.
The infographic below summaries key responses to the questions that we asked:
Key headlines from the research
We also asked about levels of interest in using shave subscription services. These are companies who send their own branded razor and provide a monthly subscription service providing varying accessories depending on the level of subscription, including razor blades, shaving gel and shaving cream – offering a bespoke shaving experience. We found that:
As a final question, we asked respondents to write in their favourite brand for any men’s grooming products that they use. Gillette was the most mentioned brand followed by Nivea and Lynx.
If you are interested in seeing more results click here for the full report.