Commercial, business leader with over 20 years’ experience in the market research industry. Driven to help clients use research to support strategic business decisions. Susan has extensive experience in both qualitative and quantitative business-to-business and consumer market research and managing national and international projects. Susan’s industry sector experience is broad and includes financial services, public sector, utilities, logistics, IT, telecoms, travel, industrial and consultancy services. Susan specialises in branding, marketing communications and customer relationship management programmes.