Transport, Travel & Tourism

Harris Interactive’s Transport, Travel, & Tourism Practice combines our rich expertise in market research with our adviser’s knowledge of the sector to solve client issues which are essential in driving business forward.

In a market of continuous change, operators have become much more customer-focused and research has taken a prominent role in guiding the development and implementation of leading edge marketing and customer service strategies, such as:
  • Identifying the characteristics of the average traveller
  • Understanding the motivation for travel and choice of transport mode
  • Exploring the visitor experience
  • Pinpointing potential opportunities for commercial development and growth
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  • Harris SmartLife 2016image

    Harris SmartLife, a report of UK public’s awareness, hunger and concerns about a smarter tech life and the Internet of Things. The report surveyed 4,000+ users ages 16 and up.  Request a copy.

  • Customer Power Hotelsimage

    Summary Report
    How well hotels perform on what matters most to customers; which are best in class and why: drivers of trust and uniqueness...

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How Could Brexit Affect Brits Holiday Destinations

As Brexit has led to a weaker pound, Harris Interactive wanted to see how this could affect the British public’s holiday plans... ... Read More

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Will the Zika virus affect travel plans?

With reported cases of the Zika virus rising and increasing concern over the long term effect it can cause we wanted to see if the virus would cause members of the UK to change, or reconsider their travel plans this year.... Read More

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Why travel market research needs to embrace virtual reality

As travel agents, hotels and even airlines and cruise companies embrace VR I cannot stop myself from wondering about the benefits VR could bring for market research in general and more specifically for research in the travel sector.... Read More

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Expert

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    Lynn Tweedale
    Associate Director
    Lynn is a member of the Market Research Society and has been in market research since 2002 in both agency and client settings and has been at Harris Interactive since 2008.  She has excellent project management skills, is highly organised and demonstrates sound understanding of the relationship between business needs and research findings.  She has considerable experience in managing large scale quantitative and qualitative projects, working with both consumer and business to business audiences. With a keen interest in travel, and a regular cruiser, her industry sector experience is broad and includes leisure, retail, food and drink and financial services sectors.  Within these categories she has worked on numerous ad hoc and continuous projects ranging from customer satisfaction, communications, consumer behaviour, new product development and segmentation.

Testimonial

  • Thank you for the terrific presentation today.  Our senior marketing manager was thrilled with the level of detail and quality of the research saying “this is fantastic - we need to do more things like this.”