Transport, Travel & Tourism

Harris Interactive’s Transport, Travel, & Tourism Practice combines our rich expertise in market research with our adviser’s knowledge of the sector to solve client issues which are essential in driving business forward.

In a market of continuous change, operators have become much more customer-focused and research has taken a prominent role in guiding the development and implementation of leading edge marketing and customer service strategies, such as:
  • Identifying the characteristics of the average traveller
  • Understanding the motivation for travel and choice of transport mode
  • Exploring the visitor experience
  • Pinpointing potential opportunities for commercial development and growth
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Latest Event

Wednesday January 31, 2018

Digitally tracking the customer journey to develop winning online, mobile and omnichannel marketing strategies

Gabriele Stöckl
Webinar

The consumer trend to spend more time in online, mobile, and social environments is likely to continue and accelerate further. Ever since the proliferation of the smartphone, the digital and the real world are inseparably interlinked and, across all product categories, understanding the digital consumer experience is a prerequisite to understanding consumer decision making and delivering successful marketing.

Using our unique “Digital Tracking” solution, we capture the entire online and mobile journey of your target group to provide you with in-depth, unbiased, and passive measurement and understanding. Behavioural data is recorded across all device types (PC/laptop, tablet, smartphone) and to uncover the underlying motives, attitudes and drivers, we combine the behavioural data with traditional research. Our solution is the only one available in the current market to support in-app tracking.

Digital-Tracking-Harris-Interactive

Free to attend – our webinar will take you through our Digital Tracking solution and show how you can obtain granular and comprehensive insights from one single source allowing you to optimise your online, mobile and omnichannel strategies – such as:

  • Detailed digital profiles of your target group and their online activities
  • Digital media usage and advertising impact
  • Digital consumer journeys, covering all touchpoints
  • Pathways to purchase for e- and m-commerce

31.01.2018 | 3:00 PM GMT
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About the presenter

Gabriele Stöckl has been working in market research for 15 years and, as Sector Head, has been responsible for consumer goods research at Harris Interactive AG since 2009.

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Expert

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    Lynn Tweedale
    Associate Director
    Lynn is a member of the Market Research Society and has been in market research since 2002 in both agency and client settings and has been at Harris Interactive since 2008.  She has excellent project management skills, is highly organised and demonstrates sound understanding of the relationship between business needs and research findings.  She has considerable experience in managing large scale quantitative and qualitative projects, working with both consumer and business to business audiences. With a keen interest in travel, and a regular cruiser, her industry sector experience is broad and includes leisure, retail, food and drink and financial services sectors.  Within these categories she has worked on numerous ad hoc and continuous projects ranging from customer satisfaction, communications, consumer behaviour, new product development and segmentation.

Testimonial

  • Thank you for the terrific presentation today.  Our senior marketing manager was thrilled with the level of detail and quality of the research saying “this is fantastic - we need to do more things like this.”