Transport, Travel & Tourism

Harris Interactive’s Transport, Travel, & Tourism Practice combines our rich expertise in market research with our adviser’s knowledge of the sector to solve client issues which are essential in driving business forward.

In a market of continuous change, operators have become much more customer-focused and research has taken a prominent role in guiding the development and implementation of leading edge marketing and customer service strategies, such as:
  • Identifying the characteristics of the average traveller
  • Understanding the motivation for travel and choice of transport mode
  • Exploring the visitor experience
  • Pinpointing potential opportunities for commercial development and growth
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Latest Event

Wednesday June 28, 2017

Introducing PopUP Communities from Harris Interactive

Harris Interactive
Cinema Room, Soho Hotel, 4 Richmond Mews, London W1D 3DH

Join Us to Snap, Crackle and PopUP:  

We would love you to join us on 28th June from 08:30-11:00 to discover how you can PopUP a short term community extremely quickly and use it to discover and drive detailed insights, engaging your participants with dynamic live chats and integrated short surveys seamlessly.

You’ll get the full experience of being a real participant, as well as hear from special guests about how a PopUP community helped them get to the crux of a pertinent topic.

Snap: Hear what the fuss is all about and what’s so great about PopUP Communities. A little about the abilities of the tool and why brands are already using PopUP communities to help them get ahead

Crackle: Hear how our special guest was able to get deeper insight via PopUP Communities and what their experience was with the tool itself

PopUP: Visit the pods and join in the live demo to see what it’s really like for a participant on the other side. Plus, hear about our other tools, running 24 hour turnaround quant surveys, tapping into our live chat tool, or opening a discussion forum to support your insight via our own Harris Community

 

Location:

Cinema Room, Soho Hotel

4 Richmond Mews

London

W1D 3DH

(View Map)

 

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Expert

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    Lynn Tweedale
    Associate Director
    Lynn is a member of the Market Research Society and has been in market research since 2002 in both agency and client settings and has been at Harris Interactive since 2008.  She has excellent project management skills, is highly organised and demonstrates sound understanding of the relationship between business needs and research findings.  She has considerable experience in managing large scale quantitative and qualitative projects, working with both consumer and business to business audiences. With a keen interest in travel, and a regular cruiser, her industry sector experience is broad and includes leisure, retail, food and drink and financial services sectors.  Within these categories she has worked on numerous ad hoc and continuous projects ranging from customer satisfaction, communications, consumer behaviour, new product development and segmentation.

Testimonial

  • Thank you for the terrific presentation today.  Our senior marketing manager was thrilled with the level of detail and quality of the research saying “this is fantastic - we need to do more things like this.”