Telecoms & Technology

The telecoms market is typified by rapid and potentially complicated technological change, regulatory intervention and often overwhelming choice. Cut-through, differentiation and loyalty are major challenges for brands. Optimal strategies for product, brand and customer relationship measurement are more important than ever. We help device manufacturers, operators and service/content providers navigate all this by providing a clear understanding of consumer and business, needs, behaviours and perceptions, enabling them to develop and deliver the most relevant positioning, communications, customer management initiatives, products and services.

Recent Telecoms Studies:
  • Customer Digital Touchpoints Relationship Management for a Global Mobile Device Firm
  • Mobile Handset Purchase Journeys
  • A B2B Customer Relationship and Loyalty Programme for a Mobile Telecoms Company
  • B2B Telecoms Brand Strategy, Rebranding and Tracking
  • Understanding Mobile Solutions Needs and Behaviours
  • Mobile Services Uptake and Opportunity
  • Mobile Device and Services Usage and Satisfaction
  • Business Mobile Market Sizing and Trends
  • Read more of our Telecoms case studies

Focused expertise, in a fast changing market

We work with some of the biggest companies in both consumer and b2b technology sectors from new market entrants to multinationals. Our team of research specialists understand your sector and are passionate about technology and its uses in the modern world. This hands-on experience enable us to add meaningful insight that clients can apply. We understand the growth in mobile, how new technologies are changing the way people work and spend their leisure time, how services and platforms are becoming increasingly blurred, and how all of this creates new and exciting challenges for our clients. Our research solutions are designed to support: customer relationship management, brand strategy & health, innovation & differentiation, communications, growth and profitability.

Recent Technology Studies:
  • Partnering with a B2B Global Technology Solutions Provider to the Travel Industry – Stakeholder Research Consultancy
  • Brand Positioning for a Global Technology Company
  • B2B IT Software and Services Strategy Development
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Latest Events

Wednesday June 28, 2017

Introducing PopUP Communities from Harris Interactive

Harris Interactive
Cinema Room, Soho Hotel, 4 Richmond Mews, London W1D 3DH

Join Us to Snap, Crackle and PopUP:  

We would love you to join us on 28th June from 08:30-11:00 to discover how you can PopUP a short term community extremely quickly and use it to discover and drive detailed insights, engaging your participants with dynamic live chats and integrated short surveys seamlessly.

You’ll get the full experience of being a real participant, as well as hear from special guests about how a PopUP community helped them get to the crux of a pertinent topic.

Snap: Hear what the fuss is all about and what’s so great about PopUP Communities. A little about the abilities of the tool and why brands are already using PopUP communities to help them get ahead

Crackle: Hear how our special guest was able to get deeper insight via PopUP Communities and what their experience was with the tool itself

PopUP: Visit the pods and join in the live demo to see what it’s really like for a participant on the other side. Plus, hear about our other tools, running 24 hour turnaround quant surveys, tapping into our live chat tool, or opening a discussion forum to support your insight via our own Harris Community

 

Location:

Cinema Room, Soho Hotel

4 Richmond Mews

London

W1D 3DH

(View Map)

 

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Latest Blogs

Blog

Facebook fake news campaign in UK press

With increasing numbers of people sourcing news content through social media, Facebook has become one of the main channels through which fake news can ‘go viral’ and reach huge audiences. Harris Interactive decided to launch a Harris24 poll on May 10 to measure the impact the Facebook campaign about fake news in the UK press.... Read More

Blog

hi brands: wearables brands highlights

Wearables is still a relatively new and exciting product category with many commentators agreeing that wearables again stole the show at CES 2017 in January. The range of products available is vast and several newer brands have emerged to challenge the traditional consumer electronics giants. Harris Interactive decided to undertake a review of the different brands in this category using its hi brands approach.... Read More

Blog

Consumer Attitudes: The Nintendo Switch

Nintendo has released its next generation console: the Nintendo Switch. At Harris Interactive we specialise in gaming research, and on launch day we used our fast-turnaround Harris 24 service to gauge the public’s awareness and reaction to the Nintendo Switch.... Read More

Reports

  • Harris Buzz Wave 71image

    2016 ended with the loss of yet another national figure, George Michael. This sad news tops our awareness chart for January.

  • Harris Buzz Wave 70image

    TV Shows dominate the awareness list this December. Planet Earth II, aired on BBC One tops the poll this wave.

  • Harris Buzz Wave 69image

    The High Court ruling on Article 50 following the decision of the UK to leave the European Union tops our awareness poll this month.

  • Sky Mobile launchimage

    Our latest Harris24 poll measures public awareness and consideration of Sky Mobile, and the interest in its offer among UK mobile users.

  • The changing face of news consumptionimage

    We set out to investigate why print media is in apparent freefall in the UK. We polled a representative sample of 500+ adults aged 18+ using Harris 24

  • Harris SmartLife 2016image

    Harris SmartLife, a report of UK public’s awareness, hunger and concerns about a smarter tech life and the Internet of Things. The report surveyed 4,000+ users ages 16 and up.  Request a copy.

  • 4G Reviewimage

    Awareness and intended uptake of 4G services among contract consumers

Experts

  • Denholm-Scotford-1
    Denholm Scotford
    Sector Head, Technology, Media, Telecoms & Entertainment
    Denholm began his career in 1998 as a Psychology graduate joining a technology research agency. He has held a variety of roles across project delivery, account development and team management. Denholm has extensive experience across a variety of strategic & tactical research including brand and communication strategies, U&A/segmentation studies, customer satisfaction, innovation and product development. Denholm manages key accounts across entertainment, media, technology and telecoms.
  • Lee-Langford-1
    Lee Langford
    Research Director
    Lee has over 20 years experience in the telecoms, media, technology and entertainment sectors, and loves exploring social media and other current issues through consumer research.

Case Studies

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A B2B Customer Relationship and Loyalty Programme for a Mobile Telecoms Company

We have been working with this client continuously since 2005 to track satisfaction and loyalty amongst business decision makers in all company sizes, in a competitive context... Read More

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Consumer Digital Touchpoints Relationship Management for a Global Mobile Device Firm

This KPI tracker was set-up to measure the impact of our client’s digital touchpoints on key metrics such as brand retention, brand commitment, cross-sales and engagement... Read More

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Mobile Device and Services Usage and Satisfaction

Our client needed constant up-to-date information on all aspects of purchase, usage and satisfaction amongst recent mobile device purchasers around the globe, within a competitive context.... Read More

Testimonial

  • Thank you for your support throughout the projects we run together, and for your positive attitude - overall we are getting fantastic results and feedback, and see our impact on the key decisions. Obviously our success also rests on the great partners we have, like you.

Video

  • Harris Interactive Online Communities
    Harris Interactive Online Communities
    Harris Interactive communities combine award winning full-service research design and category expertise with best-in-class community platform technology, real-time reporting and global respondent access panels. All seamlessly and efficiently implemented and managed under one-roof.
    • Online Communities
  • UK social media use
    UK social media use
    The latest social media statistics from the September 2014 wave of our SocialLife tracker (based on a robust sample of 5,500 nationally representative online UK consumers - aged 11 and above)
    • Facebook
    • G+
    • LinkedIn
    • Pinterest
    • Social Media Trends
    • Social Media Usage
    • Twitter
    • Video
    • YouTube
  • Mobile
    Mobile
    This session will be of interest to anyone in a consumer insights or consumer experience role within the mobile communications sector.
    • Customer Experience
    • Customer Power
    • Mobile Customer Experience
    • Mobile Trends
  • Pay TV
    Pay TV
    Customer Power is a programme of research from Harris Interactive UK. Here we put the PayTV sector under the spotlight.
    • Customer Experience
    • Customer Power
    • Customer Relationships
    • Pay TV
    • Video