The telecoms market is typified by rapid and potentially complicated technological change, regulatory intervention and often overwhelming choice. Cut-through, differentiation and loyalty are major challenges for brands. Optimal strategies for product, brand and customer relationship measurement are more important than ever. We help device manufacturers, operators and service/content providers navigate all this by providing a clear understanding of consumer and business, needs, behaviours and perceptions, enabling them to develop and deliver the most relevant positioning, communications, customer management initiatives, products and services.
Focused expertise, in a fast changing market
We work with some of the biggest companies in both consumer and b2b technology sectors from new market entrants to multinationals. Our team of research specialists understand your sector and are passionate about technology and its uses in the modern world. This hands-on experience enable us to add meaningful insight that clients can apply. We understand the growth in mobile, how new technologies are changing the way people work and spend their leisure time, how services and platforms are becoming increasingly blurred, and how all of this creates new and exciting challenges for our clients. Our research solutions are designed to support: customer relationship management, brand strategy & health, innovation & differentiation, communications, growth and profitability.
The consumer trend to spend more time in online, mobile, and social environments is likely to continue and accelerate further. Ever since the proliferation of the smartphone, the digital and the real world are inseparably interlinked and, across all product categories, understanding the digital consumer experience is a prerequisite to understanding consumer decision making and delivering successful marketing.
Using our unique “Digital Tracking” solution, we capture the entire online and mobile journey of your target group to provide you with in-depth, unbiased, and passive measurement and understanding. Behavioural data is recorded across all device types (PC/laptop, tablet, smartphone) and to uncover the underlying motives, attitudes and drivers, we combine the behavioural data with traditional research. Our solution is the only one available in the current market to support in-app tracking.
Free to attend – our webinar will take you through our Digital Tracking solution and show how you can obtain granular and comprehensive insights from one single source allowing you to optimise your online, mobile and omnichannel strategies – such as:
About the presenter
Gabriele Stöckl has been working in market research for 15 years and, as Sector Head, has been responsible for consumer goods research at Harris Interactive AG since 2009.
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Thank you for your support throughout the projects we run together, and for your positive attitude - overall we are getting fantastic results and feedback, and see our impact on the key decisions. Obviously our success also rests on the great partners we have, like you.