Telecoms & Technology

The telecoms market is typified by rapid and potentially complicated technological change, regulatory intervention and often overwhelming choice. Cut-through, differentiation and loyalty are major challenges for brands. Optimal strategies for product, brand and customer relationship measurement are more important than ever. We help device manufacturers, operators and service/content providers navigate all this by providing a clear understanding of consumer and business, needs, behaviours and perceptions, enabling them to develop and deliver the most relevant positioning, communications, customer management initiatives, products and services.

Recent Telecoms Studies:
  • Customer Digital Touchpoints Relationship Management for a Global Mobile Device Firm
  • Mobile Handset Purchase Journeys
  • A B2B Customer Relationship and Loyalty Programme for a Mobile Telecoms Company
  • B2B Telecoms Brand Strategy, Rebranding and Tracking
  • Understanding Mobile Solutions Needs and Behaviours
  • Mobile Services Uptake and Opportunity
  • Mobile Device and Services Usage and Satisfaction
  • Business Mobile Market Sizing and Trends
  • Read more of our Telecoms case studies

Focused expertise, in a fast changing market

We work with some of the biggest companies in both consumer and b2b technology sectors from new market entrants to multinationals. Our team of research specialists understand your sector and are passionate about technology and its uses in the modern world. This hands-on experience enable us to add meaningful insight that clients can apply. We understand the growth in mobile, how new technologies are changing the way people work and spend their leisure time, how services and platforms are becoming increasingly blurred, and how all of this creates new and exciting challenges for our clients. Our research solutions are designed to support: customer relationship management, brand strategy & health, innovation & differentiation, communications, growth and profitability.

Recent Technology Studies:
  • Partnering with a B2B Global Technology Solutions Provider to the Travel Industry – Stakeholder Research Consultancy
  • Brand Positioning for a Global Technology Company
  • B2B IT Software and Services Strategy Development

Latest Events


  • Harris Buzz Wave 69image

    The High Court ruling on Article 50 following the decision of the UK to leave the European Union tops our awareness poll this month.

  • Harris Buzz Wave 68image

    Similarly to last month, The Great British Bake Off tops our awareness poll yet again. However this month it is with the news that it is moving from BBC to Channel 4.

  • Harris SmartLife 2016image

    Harris SmartLife, a report of UK public’s awareness, hunger and concerns about a smarter tech life and the Internet of Things. The report surveyed 4,000+ users ages 16 and up.  Request a copy.

  • The changing face of news consumptionimage

    We set out to investigate why print media is in apparent freefall in the UK. We polled a representative sample of 500+ adults aged 18+ using Harris 24

  • Customer Power Mobileimage

    Summary Report
    The nature of mobile operator – customer relationships; what operators need to do differently to meet customer needs; awareness and appeal of Smart Home...

  • 4G Reviewimage

    Awareness and intended uptake of 4G services among contract consumers

Latest Blogs


Consumer Attitudes: The Nintendo Switch

Nintendo has released its next generation console: the Nintendo Switch. At Harris Interactive we specialise in gaming research, and on launch day we used our fast-turnaround Harris 24 service to gauge the public’s awareness and reaction to the Nintendo Switch.... Read More


Nokia a big noise again with re-booted 3310

Mobile phone company HMD Global has finally announced the launch of a revamped version of the iconic Nokia 3310. The day after the 3310 announcement, we interviewed a representative sample of 500 UK consumers via our Harris 24 platform.... Read More


Majority of UK consumers agree with European Commission decision to block O2 sale

On Wednesday 11th May 2016, the European Commission announced its decision to block Telefónica’s sale of O2 to CK Hutchison, the owner of Three; ruling that a combination of the two operators would reduce customer choice and raise prices for UK consumers. Did UK consumers agree? We polled a nationally representative sample of 1,000 adults aged 18+ using Harris24 and in less than 6 hours the verdict was in.... Read More

Case Studies


A B2B Customer Relationship and Loyalty Programme for a Mobile Telecoms Company

We have been working with this client continuously since 2005 to track satisfaction and loyalty amongst business decision makers in all company sizes, in a competitive context... Read More


Consumer Digital Touchpoints Relationship Management for a Global Mobile Device Firm

This KPI tracker was set-up to measure the impact of our client’s digital touchpoints on key metrics such as brand retention, brand commitment, cross-sales and engagement... Read More


Mobile Device and Services Usage and Satisfaction

Our client needed constant up-to-date information on all aspects of purchase, usage and satisfaction amongst recent mobile device purchasers around the globe, within a competitive context.... Read More


  • Denholm-Scotford-1
    Denholm Scotford
    Sector Head, Technology, Media, Telecoms & Entertainment
    Denholm began his career in 1998 as a Psychology graduate joining a technology research agency. He has held a variety of roles across project delivery, account development and team management. Denholm has extensive experience across a variety of strategic & tactical research including brand and communication strategies, U&A/segmentation studies, customer satisfaction, innovation and product development. Denholm manages key accounts across entertainment, media, technology and telecoms.
  • Lee-Langford-1
    Lee Langford
    Research Director
    Lee has over 20 years experience in the telecoms, media, technology and entertainment sectors, and loves exploring social media and other current issues through consumer research.


  • Thank you for your support throughout the projects we run together, and for your positive attitude - overall we are getting fantastic results and feedback, and see our impact on the key decisions. Obviously our success also rests on the great partners we have, like you.


  • Harris Interactive Online Communities
    Harris Interactive Online Communities
    Harris Interactive communities combine award winning full-service research design and category expertise with best-in-class community platform technology, real-time reporting and global respondent access panels. All seamlessly and efficiently implemented and managed under one-roof.
    • Online Communities
  • UK social media use
    UK social media use
    The latest social media statistics from the September 2014 wave of our SocialLife tracker (based on a robust sample of 5,500 nationally representative online UK consumers - aged 11 and above)
    • Facebook
    • G+
    • LinkedIn
    • Pinterest
    • Social Media Trends
    • Social Media Usage
    • Twitter
    • Video
    • YouTube
  • Mobile
    This session will be of interest to anyone in a consumer insights or consumer experience role within the mobile communications sector.
    • Customer Experience
    • Customer Power
    • Mobile Customer Experience
    • Mobile Trends
  • Pay TV
    Pay TV
    Customer Power is a programme of research from Harris Interactive UK. Here we put the PayTV sector under the spotlight.
    • Customer Experience
    • Customer Power
    • Customer Relationships
    • Pay TV
    • Video