Our Retail experience is underpinned by our senior research team who have worked in the retail industry for many years. This experience, combined with our passion for using consumer insight to help retailers grow, ensures that each project delivers new, insightful and actionable learnings to support brand development. We work with our clients to understand their business needs and design projects that build consumer understanding and put consumers at the heart of decision making – often combining qual and quant techniques in the same project.
Our clients range from the largest high-street and out-of-town retailers to online retailers as well as catalogue retailers. We also have conducted various projects understanding convenience retailers, the discounters, cash and carries and symbol stores. We can reach audiences as broad or as niche are you require including shoppers as well as business audiences and have interviewed people as diverse as Cash and Carry Owners to regular shoppers of certain brands.
From dynamic insight communities to 24 hour quick surveys, our experts can help your business make impactful decisions faster.
Mobile phone company HMD Global has finally announced the launch of a revamped version of the iconic Nokia 3310. The day after the 3310 announcement, we interviewed a representative sample of 500 UK consumers via our Harris 24 platform.... Read More
Join us at 2pm-2.45pm on Thursday 22nd March as we share the latest wave of hi brands® research, to reveal the UK’s most sustainable financial services brands.
Nowadays, to achieve success, financial services brands must think of the full consumer relationship: how the brand listens, answers and engages, the level of empathy consumers have with the brand and how it is evolving to meet consumers’ future needs. Brands which do this well challenge the marketplace and become sustainable.
In this free-to-attend webinar, we will explore case studies from across the financial services sector highlighting brands that are building their sustainability and future relevance in ways that traditional brand measurement metrics cannot show.
About the Presenters
Lida Walsh, Head of Solutions at Harris Interactive who developed the hi brands® framework, will be joined by Michael Worledge, Head of Financial Services research to share the latest results, and will discuss what the scores mean for your category and brand/s including Banking, Insurance and Credit Cards.
About hi brands®
Harris Interactive measures brand sustainability across more than 25 categories, including Financial Services. Our approach was developed in cooperation with Aston Business School and shortlisted for the Market Research Society Best Innovation Award in 2016, offering a fresh approach to brand tracking.
This study has been a source of new thinking around the marketing organisation. This has to be one of the most referenced pieces of research in my experience at this company.