Our Retail experience is underpinned by our senior research team who have worked in the retail industry for many years. This experience, combined with our passion for using consumer insight to help retailers grow, ensures that each project delivers new, insightful and actionable learnings to support brand development. We work with our clients to understand their business needs and design projects that build consumer understanding and put consumers at the heart of decision making – often combining qual and quant techniques in the same project.

Our clients range from the largest high-street and out-of-town retailers to online retailers as well as catalogue retailers. We also have conducted various projects understanding convenience retailers, the discounters, cash and carries and symbol stores. We can reach audiences as broad or as niche are you require including shoppers as well as business audiences and have interviewed people as diverse as Cash and Carry Owners to regular shoppers of certain brands.

We have successfully delivered projects spanning:
  • Shelf layout, standout and range optimisation
  • Branding and Communications: brand tracking, ad evaluation
  • U&A, Segmentation, Decision Hierarchy and Market Sizing
  • Loyalty Cards, Customer Loyalty and Churn

Retail Research Team Overview

  • CPG and Retail Teamimage

    From dynamic insight communities to 24 hour quick surveys, our experts can help your business make impactful decisions faster.

Latest Blogs


Nokia a big noise again with re-booted 3310

Mobile phone company HMD Global has finally announced the launch of a revamped version of the iconic Nokia 3310. The day after the 3310 announcement, we interviewed a representative sample of 500 UK consumers via our Harris 24 platform.... Read More


Are high street stores in touch with yesterday?

Following the news that BHS has gone into administration, we wanted to get insight from the British public to see what they thought about it and if this would change the way they shop.... Read More

Latest Events

Thursday March 22, 2018 through March 22, 2018

Webinar: Financial Services – is your brand fit for the future?

Lida Walsh & Michael Worledge

Join us at 2pm-2.45pm on Thursday 22nd March as we share the latest wave of hi brands® research, to reveal the UK’s most sustainable financial services brands.

Nowadays, to achieve success, financial services brands must think of the full consumer relationship: how the brand listens, answers and engages, the level of empathy consumers have with the brand and how it is evolving to meet consumers’ future needs. Brands which do this well challenge the marketplace and become sustainable.

In this free-to-attend webinar, we will explore case studies from across the financial services sector highlighting brands that are building their sustainability and future relevance in ways that traditional brand measurement metrics cannot show.


22.03.2018 | 2:00 PM GMT


About the Presenters

Lida Walsh, Head of Solutions at Harris Interactive who developed the hi brands® framework, will be joined by Michael Worledge, Head of Financial Services research to share the latest results, and will discuss what the scores mean for your category and brand/s including Banking, Insurance and Credit Cards.

About hi brands®
Harris Interactive measures brand sustainability across more than 25 categories, including Financial Services. Our approach was developed in cooperation with Aston Business School and shortlisted for the Market Research Society Best Innovation Award in 2016, offering a fresh approach to brand tracking.


Latest Report

  • Customer Power Supermarketsimage

    Summary Report
    Which supermarkets have the strongest relationships with shoppers; key drivers of shopper loyalty; the impact of discounters

  • Harris SmartLife 2016image

    Harris SmartLife, a report of UK public’s awareness, hunger and concerns about a smarter tech life and the Internet of Things. The report surveyed 4,000+ users ages 16 and up.  Request a copy.

Latest Video

  • Harris Interactive Online Communities
    Harris Interactive Online Communities
    Harris Interactive communities combine award winning full-service research design and category expertise with best-in-class community platform technology, real-time reporting and global respondent access panels. All seamlessly and efficiently implemented and managed under one-roof.
    • Online Communities


  • Lucia Juliano
    Lucia Juliano
    Head of CPG & Retail Research
    Lucia joined Harris Interactive in January 2009 to head up the FMCG & Retail research team. Lucia brings 10-years of client-side experience having worked previously in senior insight roles at Homebase, Carlsberg and Boots. Lucia has experience of working on a variety of strategic & tactical research projects including proposition optimisation, brand and communication strategies, channel development and U&A/segmentation studies. Lucia also has a strong background in category management and customer loyalty insight, linking together transactional data with research findings.


  • This study has been a source of new thinking around the marketing organisation. This has to be one of the most referenced pieces of research in my experience at this company.  

The Grocer Reports

  • The Grocerimage

    Sugar and spice and all things nice

  • The Grocerimage

    Grooming Habits
    An Omnibus study into the grooming habits of UK men & women

  • The Grocerimage

    Soft Drinks
    Sugar Tax: A kick start to a healthier lifestyle?

  • The Grocerimage

    Milk Price Wars II
    Have Price Cuts on Milk Gone too Far?