Our Retail experience is underpinned by our senior research team who have worked in the retail industry for many years. This experience, combined with our passion for using consumer insight to help retailers grow, ensures that each project delivers new, insightful and actionable learnings to support brand development. We work with our clients to understand their business needs and design projects that build consumer understanding and put consumers at the heart of decision making – often combining qual and quant techniques in the same project.
Our clients range from the largest high-street and out-of-town retailers to online retailers as well as catalogue retailers. We also have conducted various projects understanding convenience retailers, the discounters, cash and carries and symbol stores. We can reach audiences as broad or as niche are you require including shoppers as well as business audiences and have interviewed people as diverse as Cash and Carry Owners to regular shoppers of certain brands.
From dynamic insight communities to 24 hour quick surveys, our experts can help your business make impactful decisions faster.
Mobile phone company HMD Global has finally announced the launch of a revamped version of the iconic Nokia 3310. The day after the 3310 announcement, we interviewed a representative sample of 500 UK consumers via our Harris 24 platform.... Read More
The consumer trend to spend more time in online, mobile, and social environments is likely to continue and accelerate further. Ever since the proliferation of the smartphone, the digital and the real world are inseparably interlinked and, across all product categories, understanding the digital consumer experience is a prerequisite to understanding consumer decision making and delivering successful marketing.
Using our unique “Digital Tracking” solution, we capture the entire online and mobile journey of your target group to provide you with in-depth, unbiased, and passive measurement and understanding. Behavioural data is recorded across all device types (PC/laptop, tablet, smartphone) and to uncover the underlying motives, attitudes and drivers, we combine the behavioural data with traditional research. Our solution is the only one available in the current market to support in-app tracking.
Free to attend – our webinar will take you through our Digital Tracking solution and show how you can obtain granular and comprehensive insights from one single source allowing you to optimise your online, mobile and omnichannel strategies – such as:
About the presenter
Gabriele Stöckl has been working in market research for 15 years and, as Sector Head, has been responsible for consumer goods research at Harris Interactive AG since 2009.
This study has been a source of new thinking around the marketing organisation. This has to be one of the most referenced pieces of research in my experience at this company.