Retail

Our Retail experience is underpinned by our senior research team who have worked in the retail industry for many years. This experience, combined with our passion for using consumer insight to help retailers grow, ensures that each project delivers new, insightful and actionable learnings to support brand development. We work with our clients to understand their business needs and design projects that build consumer understanding and put consumers at the heart of decision making – often combining qual and quant techniques in the same project.

Our clients range from the largest high-street and out-of-town retailers to online retailers as well as catalogue retailers. We also have conducted various projects understanding convenience retailers, the discounters, cash and carries and symbol stores. We can reach audiences as broad or as niche are you require including shoppers as well as business audiences and have interviewed people as diverse as Cash and Carry Owners to regular shoppers of certain brands.

We have successfully delivered projects spanning:
  • Shelf layout, standout and range optimisation
  • Branding and Communications: brand tracking, ad evaluation
  • U&A, Segmentation, Decision Hierarchy and Market Sizing
  • Loyalty Cards, Customer Loyalty and Churn
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Retail Research Team Overview

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    From dynamic insight communities to 24 hour quick surveys, our experts can help your business make impactful decisions faster.

Latest Blogs

Blog

Nokia a big noise again with re-booted 3310

Mobile phone company HMD Global has finally announced the launch of a revamped version of the iconic Nokia 3310. The day after the 3310 announcement, we interviewed a representative sample of 500 UK consumers via our Harris 24 platform.... Read More

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Are high street stores in touch with yesterday?

Following the news that BHS has gone into administration, we wanted to get insight from the British public to see what they thought about it and if this would change the way they shop.... Read More

Latest Events

Wednesday January 31, 2018

Digitally tracking the customer journey to develop winning online, mobile and omnichannel marketing strategies

Gabriele Stöckl
Webinar

The consumer trend to spend more time in online, mobile, and social environments is likely to continue and accelerate further. Ever since the proliferation of the smartphone, the digital and the real world are inseparably interlinked and, across all product categories, understanding the digital consumer experience is a prerequisite to understanding consumer decision making and delivering successful marketing.

Using our unique “Digital Tracking” solution, we capture the entire online and mobile journey of your target group to provide you with in-depth, unbiased, and passive measurement and understanding. Behavioural data is recorded across all device types (PC/laptop, tablet, smartphone) and to uncover the underlying motives, attitudes and drivers, we combine the behavioural data with traditional research. Our solution is the only one available in the current market to support in-app tracking.

Digital-Tracking-Harris-Interactive

Free to attend – our webinar will take you through our Digital Tracking solution and show how you can obtain granular and comprehensive insights from one single source allowing you to optimise your online, mobile and omnichannel strategies – such as:

  • Detailed digital profiles of your target group and their online activities
  • Digital media usage and advertising impact
  • Digital consumer journeys, covering all touchpoints
  • Pathways to purchase for e- and m-commerce

31.01.2018 | 3:00 PM GMT
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About the presenter

Gabriele Stöckl has been working in market research for 15 years and, as Sector Head, has been responsible for consumer goods research at Harris Interactive AG since 2009.

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Latest Report

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    Summary Report
    Which supermarkets have the strongest relationships with shoppers; key drivers of shopper loyalty; the impact of discounters

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    Harris SmartLife, a report of UK public’s awareness, hunger and concerns about a smarter tech life and the Internet of Things. The report surveyed 4,000+ users ages 16 and up.  Request a copy.

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Expert

  • Lucia Juliano
    Lucia Juliano
    Head of CPG & Retail Research
    Lucia joined Harris Interactive in January 2009 to head up the FMCG & Retail research team. Lucia brings 10-years of client-side experience having worked previously in senior insight roles at Homebase, Carlsberg and Boots. Lucia has experience of working on a variety of strategic & tactical research projects including proposition optimisation, brand and communication strategies, channel development and U&A/segmentation studies. Lucia also has a strong background in category management and customer loyalty insight, linking together transactional data with research findings.

Testimonial

  • This study has been a source of new thinking around the marketing organisation. This has to be one of the most referenced pieces of research in my experience at this company.  

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