Media & Entertainment

Harris Interactive helps broadcasters, production companies, publishers, websites, out of home companies, and multi-platform brands across the full range of media channels, with research that helps them maximize their opportunities in the fascinating and fragmented media world.

We help some of the biggest names in entertainment with clients including major record labels, Hollywood movie studios, trade associations, cinema, video game companies, gambling clients, leisure clients and television and radio broadcasters. Our work ranges from concept development and content evaluation to major, authoritative market investigations.

Just some of the media and entertainment work we conduct helps you to:
  • Develop your content from the earliest stages to maximise consumer appeal
  • Test your pre-launch to optimise marketing, targeting, messaging and to help meet full potential at launch
  • Understand the effectiveness of your campaigns
  • Make the most out of your franchises
  • Understand the market and potential market through exhaustive U&A studies
  • Understand and help combat content piracy
  • Research to deliver content insight for producers and editors
  • Test and feedback in production phases to maximise appeal and engagement
  • Market your media brand to maximise audience, and ultimately, monetise that audience.
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Latest Blogs

Blog

Fortnite, Football and an Olympic Future

It is no surprise that the popularity of viewing competitive multiplayer video gaming is on the rise. This study is aimed to investigate the UK’s awareness and perception of eSports and the impact on brands who sponsor such events. ... Read More

Blog

Facebook fake news campaign in UK press

With increasing numbers of people sourcing news content through social media, Facebook has become one of the main channels through which fake news can ‘go viral’ and reach huge audiences. Harris Interactive decided to launch a Harris24 poll on May 10 to measure the impact the Facebook campaign about fake news in the UK press.... Read More

Blog

Consumer Attitudes: The Nintendo Switch

Nintendo has released its next generation console: the Nintendo Switch. At Harris Interactive we specialise in gaming research, and on launch day we used our fast-turnaround Harris 24 service to gauge the public’s awareness and reaction to the Nintendo Switch.... Read More

Recent Reports

  • Harris Buzz Wave 84image

    The Superbowl; News from the BBC; The Darkest Hour film; and innovations from Amazon all generate high levels of cut-through among the British public in this wave.

  • Harris Buzz Wave 75image

    TV and movie releases top the awareness ranking this month, with the new series of Dr Who highest of all for May, followed by the second installment of Guardians of the Galaxy.

  • Harris Buzz Wave 74image

    Red Nose Day for Comic Relief tops awareness Buzz scores for April, followed closely by the live-action remake of Disney’s Beauty and the Beast. It is a very strong score from the annual charity telecast.

Expert

  • Steve Evans
    Sector Head, Technology, Media, Telecoms & Entertainment
    Steve has over 20 years’ experience in research working with leading clients in entertainment and technology. Steve now specialises in research studies for the entertainment industry, for some of the biggest names and organisations in the video gaming, film/video and music sectors, helping launch new services and business models or providing market feedback to optimise content. Steve is a tech-head and is often brought into studies that look at cutting edge technologies and innovation. He has been a keynote speaker at numerous entertainment industry events.
  • Denholm Scotford
    Sector Head, Technology, Media, Telecoms & Entertainment
    Denholm began his career in 1998 as a Psychology graduate joining a technology research agency. He has held a variety of roles across project delivery, account development and team management. Denholm has extensive experience across a variety of strategic & tactical research including brand and communication strategies, U&A/segmentation studies, customer satisfaction, innovation and product development. Denholm manages key accounts across entertainment, media, technology and telecoms.

Case Studies

BPI (British Phonographic Industry)

Using an online panel approach, weighted to be nationally representative of online demographics, Harris Interactive has worked intensively with the BPI since 2009, conducting three major investigations... Read More

UK Film Council

In 2010, the UK Film Council commissioned Harris Interactive to undertake a major national survey of diverse film audiences. The competitive tendering process attracted a high quality field of applicants and Harris Interactive was selected following interviews with the shortlisted candidates.... Read More

Testimonial

  • The study we set up with Harris six years ago has grown into one of the most valuable and actually used pieces of research we run.  The Harris team has supported us strongly on everything from data analysis to training and delivery of strategic insights.

Video

  • Harris Interactive Online Communities
    Harris Interactive Online Communities
    Harris Interactive communities combine award winning full-service research design and category expertise with best-in-class community platform technology, real-time reporting and global respondent access panels. All seamlessly and efficiently implemented and managed under one-roof.
    • Online Communities
  • Social Media User Profiles
    Social Media User Profiles
    A review of the user profiles of 9 of the most popular social media platforms in the UK: Facebook, YouTube, Twitter, Google+, LinkedIn, Instagram, Pinterest, Snapchat, Vine.
    • Facebook
    • G+
    • LinkedIn
    • Pinterest
    • Social Media Trends
    • Social Media Usage
    • Twitter
    • Video
    • YouTube
  • UK social media use
    UK social media use
    A review of the latest social media news and statistics from the May 2014 wave of our tracker (based on a robust sample of 5,500 social media users aged 11 and above):
    • Facebook
    • G+
    • LinkedIn
    • Pinterest
    • Social Media Trends
    • Social Media Usage
    • Twitter
    • YouTube