Media & Entertainment

Harris Interactive helps broadcasters, production companies, publishers, websites, out of home companies, and multi-platform brands across the full range of media channels, with research that helps them maximize their opportunities in the fascinating and fragmented media world.

We help some of the biggest names in entertainment with clients including major record labels, Hollywood movie studios, trade associations, cinema, video game companies, gambling clients, leisure clients and television and radio broadcasters. Our work ranges from concept development and content evaluation to major, authoritative market investigations.

Just some of the media and entertainment work we conduct helps you to:
  • Develop your content from the earliest stages to maximise consumer appeal
  • Test your pre-launch to optimise marketing, targeting, messaging and to help meet full potential at launch
  • Understand the effectiveness of your campaigns
  • Make the most out of your franchises
  • Understand the market and potential market through exhaustive U&A studies
  • Understand and help combat content piracy
  • Research to deliver content insight for producers and editors
  • Test and feedback in production phases to maximise appeal and engagement
  • Market your media brand to maximise audience, and ultimately, monetise that audience.
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Latest Blogs

Blog

Consumer Attitudes: The Nintendo Switch

Nintendo has released its next generation console: the Nintendo Switch. At Harris Interactive we specialise in gaming research, and on launch day we used our fast-turnaround Harris 24 service to gauge the public’s awareness and reaction to the Nintendo Switch.... Read More

Blog

Nokia a big noise again with re-booted 3310

Mobile phone company HMD Global has finally announced the launch of a revamped version of the iconic Nokia 3310. The day after the 3310 announcement, we interviewed a representative sample of 500 UK consumers via our Harris 24 platform.... Read More

Blog

World Book Day Survey Findings

An online survey conducted in late February with Harris 24 asked a sample of 515 UK parents of children ages 2-16 for their thoughts on World Book Day regarding awareness of the event, whether their child is celebrating, and much more... ... Read More

Recent Reports

  • Harris Buzz Wave 69image

    The High Court ruling on Article 50 following the decision of the UK to leave the European Union tops our awareness poll this month.

  • Harris Buzz Wave 68image

    Similarly to last month, The Great British Bake Off tops our awareness poll yet again. However this month it is with the news that it is moving from BBC to Channel 4.

  • Harris SmartLife 2016image

    Harris SmartLife, a report of UK public’s awareness, hunger and concerns about a smarter tech life and the Internet of Things. The report surveyed 4,000+ users ages 16 and up.  Request a copy.

  • UEFA Euro 2016 – Infographicimage

    Harris Interactive polled large samples of GB adults – immediately before and immediately after the UEFA Euro football tournament - using our Harris 24 service to [...]

  • The changing face of news consumptionimage

    We set out to investigate why print media is in apparent freefall in the UK. We polled a representative sample of 500+ adults aged 18+ using Harris 24

  • Customer Power Mobileimage

    Summary Report
    The nature of mobile operator – customer relationships; what operators need to do differently to meet customer needs; awareness and appeal of Smart Home...

Case Studies

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BPI (British Phonographic Industry)

Using an online panel approach, weighted to be nationally representative of online demographics, Harris Interactive has worked intensively with the BPI since 2009, conducting three major investigations... Read More

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UK Film Council

In 2010, the UK Film Council commissioned Harris Interactive to undertake a major national survey of diverse film audiences. The competitive tendering process attracted a high quality field of applicants and Harris Interactive was selected following interviews with the shortlisted candidates.... Read More

Expert

  • Steve-Evans-1
    Steve Evans
    Sector Head, Technology, Media, Telecoms & Entertainment
    Steve has over 20 years’ experience in research working with leading clients in entertainment and technology. Steve now specialises in research studies for the entertainment industry, for some of the biggest names and organisations in the video gaming, film/video and music sectors, helping launch new services and business models or providing market feedback to optimise content. Steve is a tech-head and is often brought into studies that look at cutting edge technologies and innovation. He has been a keynote speaker at numerous entertainment industry events.
  • Denholm-Scotford-1
    Denholm Scotford
    Sector Head, Technology, Media, Telecoms & Entertainment
    Denholm began his career in 1998 as a Psychology graduate joining a technology research agency. He has held a variety of roles across project delivery, account development and team management. Denholm has extensive experience across a variety of strategic & tactical research including brand and communication strategies, U&A/segmentation studies, customer satisfaction, innovation and product development. Denholm manages key accounts across entertainment, media, technology and telecoms.

Testimonial

  • The study we set up with Harris six years ago has grown into one of the most valuable and actually used pieces of research we run.  The Harris team has supported us strongly on everything from data analysis to training and delivery of strategic insights.

Video

  • Harris Interactive Online Communities
    Harris Interactive Online Communities
    Harris Interactive communities combine award winning full-service research design and category expertise with best-in-class community platform technology, real-time reporting and global respondent access panels. All seamlessly and efficiently implemented and managed under one-roof.
    • Online Communities
  • Social Media User Profiles
    Social Media User Profiles
    A review of the user profiles of 9 of the most popular social media platforms in the UK: Facebook, YouTube, Twitter, Google+, LinkedIn, Instagram, Pinterest, Snapchat, Vine.
    • Facebook
    • G+
    • LinkedIn
    • Pinterest
    • Social Media Trends
    • Social Media Usage
    • Twitter
    • Video
    • YouTube
  • UK social media use
    UK social media use
    A review of the latest social media news and statistics from the May 2014 wave of our tracker (based on a robust sample of 5,500 social media users aged 11 and above):
    • Facebook
    • G+
    • LinkedIn
    • Pinterest
    • Social Media Trends
    • Social Media Usage
    • Twitter
    • YouTube