Harris Interactive helps broadcasters, production companies, publishers, websites, out of home companies, and multi-platform brands across the full range of media channels, with research that helps them maximize their opportunities in the fascinating and fragmented media world.
We help some of the biggest names in entertainment with clients including major record labels, Hollywood movie studios, trade associations, cinema, video game companies, gambling clients, leisure clients and television and radio broadcasters. Our work ranges from concept development and content evaluation to major, authoritative market investigations.
It is no surprise that the popularity of viewing competitive multiplayer video gaming is on the rise. This study is aimed to investigate the UK’s awareness and perception of eSports and the impact on brands who sponsor such events. ... Read More
With increasing numbers of people sourcing news content through social media, Facebook has become one of the main channels through which fake news can ‘go viral’ and reach huge audiences. Harris Interactive decided to launch a Harris24 poll on May 10 to measure the impact the Facebook campaign about fake news in the UK press.... Read More
Nintendo has released its next generation console: the Nintendo Switch. At Harris Interactive we specialise in gaming research, and on launch day we used our fast-turnaround Harris 24 service to gauge the public’s awareness and reaction to the Nintendo Switch.... Read More
The Superbowl; News from the BBC; The Darkest Hour film; and innovations from Amazon all generate high levels of cut-through among the British public in this wave.
TV and movie releases top the awareness ranking this month, with the new series of Dr Who highest of all for May, followed by the second installment of Guardians of the Galaxy.
Red Nose Day for Comic Relief tops awareness Buzz scores for April, followed closely by the live-action remake of Disney’s Beauty and the Beast. It is a very strong score from the annual charity telecast.
In 2010, the UK Film Council commissioned Harris Interactive to undertake a major national survey of diverse film audiences. The competitive tendering process attracted a high quality field of applicants and Harris Interactive was selected following interviews with the shortlisted candidates.... Read More
The study we set up with Harris six years ago has grown into one of the most valuable and actually used pieces of research we run. The Harris team has supported us strongly on everything from data analysis to training and delivery of strategic insights.