Harris Interactive’s Business and Industrial Research Practice has more than 30 years of experience working across the globe in a wide array of sectors including Construction, Building Materials & Equipment; Chemicals and Advanced Industrial Materials; Industrial Manufacturing and Engineering; Metals and Fabricated Metal Products; Paper, Packaging and Printing.

We appreciate we are speaking to your current/ potential customers and therefore insist on treating them with respect, a part of which is ensuring our interviewers are native speakers and understand subtle language and business nuances. Our wide ranging experience makes us a trusted research partner to guide decision-making in the business-to-business environment.

Our subject matter expertise spans:
  • Market Entry
  • Customer Satisfaction and Loyalty
  • Distribution and Supply Chain Strategies
  • Product Development and Innovation
  • Pricing
  • Branding and Communications
  • Segmentation and Targeting


  • Mark_Baldwin-1
    Mark Baldwin
    Research Director & Sector Head
    Mark graduated in engineering before embarking on a career within Advertising, Marketing and Business Information & Research, developing and leading commercial, research and operations teams. Mark has experience throughout the whole marketing mix and holds an impressive CV from serving as International Advertising Director for TIME Magazine, Client Services Director for Nielsen Media Research along with working on a number of successful start-ups. Mark joined Harris Interactive in 2009 and is responsible for a number of practice divisions within Harris’ portfolio leading both, the commercial and research teams. Mark specialises in Customer Experience, Loyalty & Satisfaction and Brand, Advertising Development & Effectiveness research across both B2B & B2C audiences.


  • Harris have unparalleled knowledge of our sector, providing in-depth, relevant and actionable insights on every single project. They are always our first port of call, are an absolute pleasure to work with and will always work hard to accommodate our needs, no matter what it takes. It is agencies like Harris that make my job so much easier!