Financial Services Research

Harris Interactive’s award-winning Financial Services Research Team combines expertise in finance with our rich heritage in market research. We provide leading companies with the insights, advice and guidance they need to make sound, strategic business decisions that ultimately make a difference to their bottom line performance. We have a wealth of experience in stakeholder relationship, brand and marketing communications research, literature testing, product and service development, product lifecycle reviews and regulatory developments.


A Wealth of Financial Services Research Expertise

The financial services sector is complex and contains many diverse sub-sectors and Harris Interactive is able to bring its knowledge and experience to bear in researching all areas of the industry. We conduct market research among a variety of stakeholders, including senior decision makers, IFAs, brokers, consumers, HNWIs, employees, corporate and affinity partners. The team is staffed by individuals with a great deal of knowledge, business understanding and research expertise in the sector and who combine agency experience with time spent on the client side and experience of delivery up to board level.

Our clients include:
  • Retail, commercial and investment banks
  • Wealth management / private banks
  • Personal and commercial insurers
  • Life providers
  • Regulatory bodies / trade associations
  • Management consultancies

News and Blogs


‘A bland Budget’ – but what did the UK public make of Budget 2017?

Here we dissect the results of a Harris24[1] survey where we asked, directly following Hammond’s speech, whether people agree or disagree with the announced Budget changes and how they’re feeling overall about the state of the economy after the Brexit vote.... Read More


Consumer appetite for Open Banking

Research carried out by Harris Interactive in October 2016 on the future of banking, suggests that public opinion on open banking is mixed, with data security/privacy concerns cited as the main barrier... Read More


Customer complaints, CEOs, the Service Recovery Paradox and why it makes commercial sense to get it right first time

Rather than deal with Customer Services, you should take your complaint to the company CEO as you are more likely to get a faster result - and possibly a better outcome...... Read More

Latest Services

  • Harris 24image

    Harris 24 is especially for when you need answers fast from the general population. 1000-2000 responses can be achieved in less than 24 hrs

Latest Customer Power Report - sample

  • Harris SmartLife 2016image

    Harris SmartLife, a report of UK public’s awareness, hunger and concerns about a smarter tech life and the Internet of Things. The report surveyed 4,000+ users ages 16 and up.  Request a copy.

  • Customer Power Bankingimage

    Report Sample
    Measuring customer relationships in detail across the banking sector, this document provides sample coverage from the latest Customer Power Banking report - published January 2016

Case Studies


Delivering a Proprietary Panel for a Leading Bank Retailer

Meeting the needs of multiple stakeholders through ad hoc research can be costly, resource hungry and time sensitive. ... Read More


Creation of a Market Place Evaluation Study

We are dedicated to helping our clients address this issue - offering actionable research that provides insights into the key drivers of commitment and loyalty, which in turn can stimulate growth and enhance business performance.... Read More


  • Michael-Worledge-1
    Michael Worledge
    Research Director Financial Services
    Michael has been in market research since 1996 and at Harris Interactive since 2005.  He started his career at Millward Brown where he gained considerable experience in both ad-hoc and tracking research, in particular managing a 21 country telephone / face to face automotive brand and advertising study. He also worked as a researcher at Adelphi International Research, managing both qualitative and quantitative research projects in the pharmaceutical sector. At Harris Interactive, Michael jointly heads up the Financial Services Research team and works closely with a range of clients in particular in the banking and insurance sectors, both B2B and B2C. In 2014 Michael established an ad-hoc qualitative syndicate focusing on ‘The Future of Insurance’ and is the author of the paper that was awarded the MRS Financial Services Research Award in 2012 with GIMRA (General Insurance Market Research Association). Michael has a BSc in French and German from Aston University and is a Certified Member of the Market Research Society.


  • The study we set up with Harris six years ago has grown into one of the most valuable and actually used pieces of research we run.  The Harris team has supported us strongly on everything from data analysis to training and delivery of strategic insights.

  • Thank you so much for all of the incredible work you’ve put into this comprehensive debrief report. It really is exactly what we need.

viewpoint newsletter

  • Viewpoint Issue 10image

    The growth of ‘DIY investors’: RDR changes pushing a move to self direction?

  • Viewpoint Issue 9image

    The ‘Omnichannel’ Nirvana and the Future of Retail Banking

Latest Videos: Customer Power

  • Harris Interactive Online Communities
    Harris Interactive Online Communities
    Harris Interactive communities combine award winning full-service research design and category expertise with best-in-class community platform technology, real-time reporting and global respondent access panels. All seamlessly and efficiently implemented and managed under one-roof.
    • Online Communities
  • Switching Behaviours
    Switching Behaviours
    This is our second webcast in our banking customer power series
    • Banking
    • Customer Experience
    • Customer Power
    • Customer Relationships
    • Customer Switching
    • Financial Services
    • Video
  • Innovation
    We look at the demand for new product and service innovations and why this seems to be a defining moment for banks to tailor their propositions to meet different needs.
    • Banking
    • Customer Experience
    • Customer Power
    • Customer Relationships
    • Financial Services
    • Video. Innovation