Harris Interactive’s award-winning, full-service Financial Services Research Team combines sector expertise with a rich heritage in market research and agile solutions, allowing us to deliver tailored solutions at the speeds required today. We provide leading companies with impactful insights, advice and guidance they need to make sound, strategic business decisions that ultimately make a difference to their bottom line performance. We have a wealth of experience in stakeholder relationships, brand and marketing communications research, literature testing, product and service development, product lifecycle reviews and regulatory developments.
The financial services sector is complex and contains many diverse sub-sectors and Harris Interactive is able to bring its knowledge and experience to bear in researching all areas of the industry. We conduct market research among a variety of stakeholders, including senior decision makers, IFAs, brokers, consumers, HNWIs, employees, corporate and affinity partners. The team is staffed by individuals with a great deal of knowledge, business understanding and research expertise in the sector and who combine agency experience with time spent on the client side and experience of delivery up to board level.
The consumer trend to spend more time in online, mobile, and social environments is likely to continue and accelerate further. Ever since the proliferation of the smartphone, the digital and the real world are inseparably interlinked and, across all product categories, understanding the digital consumer experience is a prerequisite to understanding consumer decision making and delivering successful marketing.
Using our unique “Digital Tracking” solution, we capture the entire online and mobile journey of your target group to provide you with in-depth, unbiased, and passive measurement and understanding. Behavioural data is recorded across all device types (PC/laptop, tablet, smartphone) and to uncover the underlying motives, attitudes and drivers, we combine the behavioural data with traditional research. Our solution is the only one available in the current market to support in-app tracking.
Free to attend – our webinar will take you through our Digital Tracking solution and show how you can obtain granular and comprehensive insights from one single source allowing you to optimise your online, mobile and omnichannel strategies – such as:
About the presenter
Gabriele Stöckl has been working in market research for 15 years and, as Sector Head, has been responsible for consumer goods research at Harris Interactive AG since 2009.
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The on-going uncertainty of Brexit, Interest Rates and our depreciating currency took a backseat as we returned from the Bank Holiday weekend. Instead, the media served us a plat du jour the last couple of days on how credit-card firms have automatically increased credit card spend limits...... Read More
The main supermarkets each receive a big share of our weekly spend, so what makes regular grocery shoppers reluctant to become customers of supermarket banks too? To understand this landscape, the financial services team at Harris Interactive conducted a short survey using Harris 24.... Read More
“Concept Express was quick, efficient and sufficiently flexible to suit our requirements. The online real time system was a good way to engage our stakeholders and excited real interest in the project. It raised the profile of research internally and challenged – positively – expectations of what could be delivered by when.” Customer Insights Manager – UK High Street Bank
Harris 24 is especially for when you need answers fast from the general population. 1000-2000 responses can be achieved in less than 24 hrs
An agile concept testing service with fully automated results. Make faster decisions on product and service concepts
Online communities facilitate an ongoing conversation with your customers, putting them at the heart of everything you do.
Permission-based digital tracking offer that passively gathers behavioural data in real time.
PopUP Communities from Harris Interactive allow you to launch projects within hours, designed and moderated by research experts, tapping directly into our global panel and bringing you engaging output to share instantly with your key decision makers.
PopUP Communities from Harris Interactive empower you to run flexible in-depth research, quickly and simply, amongst your desired audience, with maximum impact. See how they work...
Below are some examples of how we’ve helped clients recently.
- Improving investment product brochures and website content to aid understanding and help consumers make informed decisions.
- In light of regulatory changes, helping a syndicate of insurers to understand and benchmark how well changes to renewal letters have been implemented from the customers’ point of view.
- Tracking the brand strength of a global investment provider amongst HNWI and senior B2B audiences across the globe, a programme we have supported for over 15 years, including helping them to redefine their positioning on two occasions.
- Identifying the investment needs and complexity of structured products for investors with different levels of financial sophistication for an industry body. Outputs included a bespoke online simulator
- Helping insurance providers understand consumer hunger for, and concerns about ‘Smart technology’
- Establishing which insurance propositions appeal most to consumers, providing the client with real-time data so they could start to consider the implications during fieldwork.
- Measuring the impact of numeracy skills on financial capability.
Exploring attitudes and behaviours to pensions across different age groups, helping our client shine a light on the UK’s pension crisis, including for PR purposes.
- Helping a price comparison website to identify the appeal of potential new propositions to help it decide whether to enter a new market.
The hi brands study measures brand sustainability across penetration, equity, future relevance and vitality for a wide variety of popular brands. These are the UK's top 5 sustainable Banking brands.
The hi brands study measures brand sustainability across penetration, equity, future relevance and vitality for a wide variety of popular brands. These are the UK's top 5 sustainable Credit Card brands.
The hi brands study measures brand sustainability across penetration, equity, future relevance and vitality for a wide variety of popular brands. These are the UK's top 5 sustainable Price Comparison Website brands.