Financial Services Research

Harris Interactive’s award-winning Financial Services Research Team combines expertise in finance with our rich heritage in market research. We provide leading companies with the insights, advice and guidance they need to make sound, strategic business decisions that ultimately make a difference to their bottom line performance. We have a wealth of experience in stakeholder relationship, brand and marketing communications research, literature testing, product and service development, product lifecycle reviews and regulatory developments.


A Wealth of Financial Services Research Expertise

The financial services sector is complex and contains many diverse sub-sectors and Harris Interactive is able to bring its knowledge and experience to bear in researching all areas of the industry. We conduct market research among a variety of stakeholders, including senior decision makers, IFAs, brokers, consumers, HNWIs, employees, corporate and affinity partners. The team is staffed by individuals with a great deal of knowledge, business understanding and research expertise in the sector and who combine agency experience with time spent on the client side and experience of delivery up to board level.

Our clients include:
  • Retail, commercial and investment banks
  • Wealth management / private banks
  • Personal and commercial insurers
  • Life providers
  • Regulatory bodies / trade associations
  • Management consultancies

Latest Events

Wednesday June 28, 2017

Introducing PopUP Communities from Harris Interactive

Harris Interactive
Cinema Room, Soho Hotel, 4 Richmond Mews, London W1D 3DH

Join Us to Snap, Crackle and PopUP:  

We would love you to join us on 28th June from 08:30-11:00 to discover how you can PopUP a short term community extremely quickly and use it to discover and drive detailed insights, engaging your participants with dynamic live chats and integrated short surveys seamlessly.

You’ll get the full experience of being a real participant, as well as hear from special guests about how a PopUP community helped them get to the crux of a pertinent topic.

Snap: Hear what the fuss is all about and what’s so great about PopUP Communities. A little about the abilities of the tool and why brands are already using PopUP communities to help them get ahead

Crackle: Hear how our special guest was able to get deeper insight via PopUP Communities and what their experience was with the tool itself

PopUP: Visit the pods and join in the live demo to see what it’s really like for a participant on the other side. Plus, hear about our other tools, running 24 hour turnaround quant surveys, tapping into our live chat tool, or opening a discussion forum to support your insight via our own Harris Community



Cinema Room, Soho Hotel

4 Richmond Mews



(View Map)





News and Blogs


Double Bubble Toil & Credit Trouble – UK’s increasing unsecured credit bubble!

With the Financial Conduct Authority and recent press reporting concern about the UK’s increasing unsecured credit bubble, we thought we would ask the public about their debts and if they plan to increase their unsecured debt over the next 6 months.... Read More


Wealth management and investment providers generating brand excitement and vitality

Harris Interactive’s recent hi brands® research, which measures brand sustainability, reveals that wealth management/investment providers have greater vitality than many other categories across various sectors, including far outstripping current account and credit card providers, especially in terms of excitement.... Read More


Open Banking Challenges

Selling a wide range of new banking services with benefits which are tailored to an individual’s personal circumstances is all well and good, but how many consumers will readily permit banks and companies to share their data?... Read More

Latest Services

  • Harris 24image

    Harris 24 is especially for when you need answers fast from the general population. 1000-2000 responses can be achieved in less than 24 hrs

Case Studies


Delivering a Proprietary Panel for a Leading Bank Retailer

Meeting the needs of multiple stakeholders through ad hoc research can be costly, resource hungry and time sensitive. ... Read More


Creation of a Market Place Evaluation Study

We are dedicated to helping our clients address this issue - offering actionable research that provides insights into the key drivers of commitment and loyalty, which in turn can stimulate growth and enhance business performance.... Read More


  • Michael-Worledge-1
    Michael Worledge
    Research Director Financial Services
    Michael has been in market research since 1996 and at Harris Interactive since 2005.  He started his career at Millward Brown where he gained considerable experience in both ad-hoc and tracking research, in particular managing a 21 country telephone / face to face automotive brand and advertising study. He also worked as a researcher at Adelphi International Research, managing both qualitative and quantitative research projects in the pharmaceutical sector. At Harris Interactive, Michael jointly heads up the Financial Services Research team and works closely with a range of clients in particular in the banking and insurance sectors, both B2B and B2C. In 2014 Michael established an ad-hoc qualitative syndicate focusing on ‘The Future of Insurance’ and is the author of the paper that was awarded the MRS Financial Services Research Award in 2012 with GIMRA (General Insurance Market Research Association). Michael has a BSc in French and German from Aston University and is a Certified Member of the Market Research Society.


  • The study we set up with Harris six years ago has grown into one of the most valuable and actually used pieces of research we run.  The Harris team has supported us strongly on everything from data analysis to training and delivery of strategic insights.

  • Thank you so much for all of the incredible work you’ve put into this comprehensive debrief report. It really is exactly what we need.

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