Harris Interactive has have been providing expertise in industry-led market research to major players in the Energy and Utilities markets for over 20 years. Our experience in consumer and B2B markets across multiple research methodologies enables us to provide insight and knowledge that guides business decisions to some of the world’s leading organisations and best known brands.
A key factor in our deep understanding of the energy market stems from the bi-annual Customer Power research we undertake with customers of almost all suppliers. Our Customer Power research is a detailed view of consumer perceptions of not only their energy provider, but also the sector as a whole.
Join us at 2pm-2.45pm on Thursday 22nd March as we share the latest wave of hi brands® research, to reveal the UK’s most sustainable financial services brands.
Nowadays, to achieve success, financial services brands must think of the full consumer relationship: how the brand listens, answers and engages, the level of empathy consumers have with the brand and how it is evolving to meet consumers’ future needs. Brands which do this well challenge the marketplace and become sustainable.
In this free-to-attend webinar, we will explore case studies from across the financial services sector highlighting brands that are building their sustainability and future relevance in ways that traditional brand measurement metrics cannot show.
About the Presenters
Lida Walsh, Head of Solutions at Harris Interactive who developed the hi brands® framework, will be joined by Michael Worledge, Head of Financial Services research to share the latest results, and will discuss what the scores mean for your category and brand/s including Banking, Insurance and Credit Cards.
About hi brands®
Harris Interactive measures brand sustainability across more than 25 categories, including Financial Services. Our approach was developed in cooperation with Aston Business School and shortlisted for the Market Research Society Best Innovation Award in 2016, offering a fresh approach to brand tracking.
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Utility Week was keen to measure current attitudes amongst those who have already had a Smart meter installed and those who have yet to have one installed.
Harris Interactive and Utility Week recently launched a survey to a nationally representative audience of just over 1,000 consumers to measure switching behaviour.