Energy & Utilities

Harris Interactive has have been providing expertise in industry-led market research to major players in the Energy and Utilities markets for over 20 years. Our experience in consumer and B2B markets across multiple research methodologies enables us to provide insight and knowledge that guides business decisions to some of the world’s leading organisations and best known brands.

A key factor in our deep understanding of the energy market stems from the bi-annual Customer Power research we undertake with customers of almost all suppliers. Our Customer Power research is a detailed view of consumer perceptions of not only their energy provider, but also the sector as a whole.

Examples of the types of research challenges that we undertake include:
  • Researching mass-market consumer projects as well as complex B2B audiences with small, finite populations
  • Understanding the impact of regulation and legislation on both businesses and consumers
  • Providing feedback on new product development and advising on optimum pricing points in the context of ‘real-life’ decision making
  • Segmenting markets to understand how best to target future product and service offers that maximise value for both client and consumer
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News and Blogs

Blog

Public opinion on Hinkley Point power station and other sources of electricity

To gauge public opinion, we used our Harris 24 service to survey over 500 members of the public within an hour and ask their thoughts on nuclear, solar and other alternative sources of energy.... Read More

Blog

Public Perception of Gas Price Cuts

The ‘Big Six’ energy providers have been in the news a lot recently with them each announcing gas price cuts anywhere from 5% to 5.4% over the last month, which will save their customers on average around £30 - £35 per year.... Read More

Blog

Is big or small better for an energy provider?

A lot has happened in the UK energy market since the days of privatisation. Since such days there has been a monopoly on the sector as the ‘big 6’ dominate with ‘a whopping 98% of the market’ (according to Which?). When choosing a supplier for your home energy... Read More

Latest Report

  • Customer Power Energyimage

    Summary Report
    Who has the strongest relationships and why; the key priorities of energy customers; why billing is important in connecting with customers...

  • Harris SmartLife 2016image

    Harris SmartLife, a report of UK public’s awareness, hunger and concerns about a smarter tech life and the Internet of Things. The report surveyed 4,000+ users ages 16 and up.  Request a copy.

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Expert

  • Mark-Brenton
    Mark Brenton
    Head of Energy Research
    Before joining Harris Interactive Mark was Senior Research Manager at E.ON for 6 years, developing and managing a programme of research for the energy provider from continuous tracking to a wide variety of ad-hoc projects, primarily for the B2B division. His chief successes with the company included setting up a 1,500 + member SME community for the business which transformed the way research was done there and, working in conjunction with the insight team, successfully imbedding a new B2B segmentation to provide a deeper understanding of the customer base. Mark has always been client-side prior to joining Harris so can provide a real client perspective as well as his sector experience to all research projects.  Before joining E.ON he worked in financial services where he was responsible for setting up a customer research programme for a niche financial services brand.  Outside of work, Mark is very keen on sport of all types and has just taken up golf.
  • Mark_Baldwin-1
    Mark Baldwin
    Research Director & Sector Head
    Mark graduated in engineering before embarking on a career within Advertising, Marketing and Business Information & Research, developing and leading commercial, research and operations teams. Mark has experience throughout the whole marketing mix and holds an impressive CV from serving as International Advertising Director for TIME Magazine, Client Services Director for Nielsen Media Research along with working on a number of successful start-ups. Mark joined Harris Interactive in 2009 and is responsible for a number of practice divisions within Harris’ portfolio leading both, the commercial and research teams. Mark specialises in Customer Experience, Loyalty & Satisfaction and Brand, Advertising Development & Effectiveness research across both B2B & B2C audiences.