Energy & Utilities

Harris Interactive has have been providing expertise in industry-led market research to major players in the Energy and Utilities markets for over 20 years. Our experience in consumer and B2B markets across multiple research methodologies enables us to provide insight and knowledge that guides business decisions to some of the world’s leading organisations and best known brands.

A key factor in our deep understanding of the energy market stems from the bi-annual Customer Power research we undertake with customers of almost all suppliers. Our Customer Power research is a detailed view of consumer perceptions of not only their energy provider, but also the sector as a whole.

Examples of the types of research challenges that we undertake include:
  • Researching mass-market consumer projects as well as complex B2B audiences with small, finite populations
  • Understanding the impact of regulation and legislation on both businesses and consumers
  • Providing feedback on new product development and advising on optimum pricing points in the context of ‘real-life’ decision making
  • Segmenting markets to understand how best to target future product and service offers that maximise value for both client and consumer
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Latest Event

Wednesday January 31, 2018

Digitally tracking the customer journey to develop winning online, mobile and omnichannel marketing strategies

Gabriele Stöckl
Webinar

The consumer trend to spend more time in online, mobile, and social environments is likely to continue and accelerate further. Ever since the proliferation of the smartphone, the digital and the real world are inseparably interlinked and, across all product categories, understanding the digital consumer experience is a prerequisite to understanding consumer decision making and delivering successful marketing.

Using our unique “Digital Tracking” solution, we capture the entire online and mobile journey of your target group to provide you with in-depth, unbiased, and passive measurement and understanding. Behavioural data is recorded across all device types (PC/laptop, tablet, smartphone) and to uncover the underlying motives, attitudes and drivers, we combine the behavioural data with traditional research. Our solution is the only one available in the current market to support in-app tracking.

Digital-Tracking-Harris-Interactive

Free to attend – our webinar will take you through our Digital Tracking solution and show how you can obtain granular and comprehensive insights from one single source allowing you to optimise your online, mobile and omnichannel strategies – such as:

  • Detailed digital profiles of your target group and their online activities
  • Digital media usage and advertising impact
  • Digital consumer journeys, covering all touchpoints
  • Pathways to purchase for e- and m-commerce

31.01.2018 | 3:00 PM GMT
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About the presenter

Gabriele Stöckl has been working in market research for 15 years and, as Sector Head, has been responsible for consumer goods research at Harris Interactive AG since 2009.

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News and Blogs

Blog

Smart Meter Attitudes

With so many Smart meters still to install and widespread coverage in the news and other media recently of negative experiences amongst some households, Utility Week was keen to measure current attitudes amongst those who have already had a Smart meter installed and those who have yet to have one installed. ... Read More

Blog

Energy Switching Behaviour & Attitudes

Harris Interactive, in conjunction with Utility Week, recently launched a survey to a nationally representative audience of just over 1,000 consumers to measure switching behaviour.... Read More

Blog

Has Age UK & E.ON news affected charities as a whole?

The news around the E.ON and Age UK energy deal is the latest in a series of bad press for the charity industry... we wanted to see how this latest news has affected the public’s trust of charities... Read More

Latest Report

  • Smart Meter Attitudesimage

    Utility Week was keen to measure current attitudes amongst those who have already had a Smart meter installed and those who have yet to have one installed.

  • Energy Switching Behaviour & Attitudesimage

    Harris Interactive and Utility Week recently launched a survey to a nationally representative audience of just over 1,000 consumers to measure switching behaviour.

  • Customer Power Energyimage

    Summary Report
    Who has the strongest relationships and why; the key priorities of energy customers; why billing is important in connecting with customers...

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Expert

  • Mark-Brenton
    Mark Brenton
    Head of Energy Research
    Before joining Harris Interactive Mark was Senior Research Manager at E.ON for 6 years, developing and managing a programme of research for the energy provider from continuous tracking to a wide variety of ad-hoc projects, primarily for the B2B division. His chief successes with the company included setting up a 1,500 + member SME community for the business which transformed the way research was done there and, working in conjunction with the insight team, successfully imbedding a new B2B segmentation to provide a deeper understanding of the customer base. Mark has always been client-side prior to joining Harris so can provide a real client perspective as well as his sector experience to all research projects.  Before joining E.ON he worked in financial services where he was responsible for setting up a customer research programme for a niche financial services brand.  Outside of work, Mark is very keen on sport of all types and has just taken up golf.