Energy & Utilities

Harris Interactive has have been providing expertise in industry-led market research to major players in the Energy and Utilities markets for over 20 years. Our experience in consumer and B2B markets across multiple research methodologies enables us to provide insight and knowledge that guides business decisions to some of the world’s leading organisations and best known brands.

A key factor in our deep understanding of the energy market stems from the bi-annual Customer Power research we undertake with customers of almost all suppliers. Our Customer Power research is a detailed view of consumer perceptions of not only their energy provider, but also the sector as a whole.

Examples of the types of research challenges that we undertake include:
  • Researching mass-market consumer projects as well as complex B2B audiences with small, finite populations
  • Understanding the impact of regulation and legislation on both businesses and consumers
  • Providing feedback on new product development and advising on optimum pricing points in the context of ‘real-life’ decision making
  • Segmenting markets to understand how best to target future product and service offers that maximise value for both client and consumer
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Latest Event

Wednesday June 28, 2017

Introducing PopUP Communities from Harris Interactive

Harris Interactive
Cinema Room, Soho Hotel, 4 Richmond Mews, London W1D 3DH

Join Us to Snap, Crackle and PopUP:  

We would love you to join us on 28th June from 08:30-11:00 to discover how you can PopUP a short term community extremely quickly and use it to discover and drive detailed insights, engaging your participants with dynamic live chats and integrated short surveys seamlessly.

You’ll get the full experience of being a real participant, as well as hear from special guests about how a PopUP community helped them get to the crux of a pertinent topic.

Snap: Hear what the fuss is all about and what’s so great about PopUP Communities. A little about the abilities of the tool and why brands are already using PopUP communities to help them get ahead

Crackle: Hear how our special guest was able to get deeper insight via PopUP Communities and what their experience was with the tool itself

PopUP: Visit the pods and join in the live demo to see what it’s really like for a participant on the other side. Plus, hear about our other tools, running 24 hour turnaround quant surveys, tapping into our live chat tool, or opening a discussion forum to support your insight via our own Harris Community

 

Location:

Cinema Room, Soho Hotel

4 Richmond Mews

London

W1D 3DH

(View Map)

 

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News and Blogs

Blog

Smart Meter Attitudes

With so many Smart meters still to install and widespread coverage in the news and other media recently of negative experiences amongst some households, Utility Week was keen to measure current attitudes amongst those who have already had a Smart meter installed and those who have yet to have one installed. ... Read More

Blog

Energy Switching Behaviour & Attitudes

Harris Interactive, in conjunction with Utility Week, recently launched a survey to a nationally representative audience of just over 1,000 consumers to measure switching behaviour.... Read More

Blog

Has Age UK & E.ON news affected charities as a whole?

The news around the E.ON and Age UK energy deal is the latest in a series of bad press for the charity industry... we wanted to see how this latest news has affected the public’s trust of charities... Read More

Latest Report

  • Smart Meter Attitudesimage

    Utility Week was keen to measure current attitudes amongst those who have already had a Smart meter installed and those who have yet to have one installed.

  • Energy Switching Behaviour & Attitudesimage

    Harris Interactive and Utility Week recently launched a survey to a nationally representative audience of just over 1,000 consumers to measure switching behaviour.

  • Customer Power Energyimage

    Summary Report
    Who has the strongest relationships and why; the key priorities of energy customers; why billing is important in connecting with customers...

Latest Video

  • Harris Interactive Online Communities
    Harris Interactive Online Communities
    Harris Interactive communities combine award winning full-service research design and category expertise with best-in-class community platform technology, real-time reporting and global respondent access panels. All seamlessly and efficiently implemented and managed under one-roof.
    • Online Communities

Expert

  • Mark-Brenton
    Mark Brenton
    Head of Energy Research
    Before joining Harris Interactive Mark was Senior Research Manager at E.ON for 6 years, developing and managing a programme of research for the energy provider from continuous tracking to a wide variety of ad-hoc projects, primarily for the B2B division. His chief successes with the company included setting up a 1,500 + member SME community for the business which transformed the way research was done there and, working in conjunction with the insight team, successfully imbedding a new B2B segmentation to provide a deeper understanding of the customer base. Mark has always been client-side prior to joining Harris so can provide a real client perspective as well as his sector experience to all research projects.  Before joining E.ON he worked in financial services where he was responsible for setting up a customer research programme for a niche financial services brand.  Outside of work, Mark is very keen on sport of all types and has just taken up golf.
  • Mark_Baldwin-1
    Mark Baldwin
    Research Director & Sector Head
    Mark graduated in engineering before embarking on a career within Advertising, Marketing and Business Information & Research, developing and leading commercial, research and operations teams. Mark has experience throughout the whole marketing mix and holds an impressive CV from serving as International Advertising Director for TIME Magazine, Client Services Director for Nielsen Media Research along with working on a number of successful start-ups. Mark joined Harris Interactive in 2009 and is responsible for a number of practice divisions within Harris’ portfolio leading both, the commercial and research teams. Mark specialises in Customer Experience, Loyalty & Satisfaction and Brand, Advertising Development & Effectiveness research across both B2B & B2C audiences.