Consumer Packaged Goods

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Our FMCG/CPG experience is varied and vast. We are passionate about understanding consumer behaviour to help brands and retailers grow. Our objective is always the same: to ensure that each project delivers new, insightful and actionable learnings to support your business plans. Our clients range from the largest FMCG global organisations in the world to UK-focused enterprises. We work on a large array of projects giving each one the same care, attention and focus required – regardless of size or scope.

We work across varied sectors including Food and Drink, Branded and Own-Label Products, Personal Care, Household Produce, Small Domestic Appliances and Electrical Beauty. We are proud to be the exclusive primary research supplier to The Grocer. The topics we research tend to be time-critical so we understand that timings are everything in the fast-paced world of FMCG.

We have successfully delivered projects spanning:
  • Concept Testing and NPD: pack testing, claims testing, concept screening, concept optimisation, shelf standout
  • Branding and Communications: brand tracking, ad evaluation
  • U&A, Segmentation, Decision Hierarchy and Market Sizing
  • Customer Loyalty
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CPG Research Team Overview

  • CPG and Retail Teamimage

    From dynamic insight communities to 24 hour quick surveys, our experts can help your business make impactful decisions faster.

Latest Event

Latest News

Blog

Attitudes towards Cultured Meat

Lab-grown meat has been argued to be a solution to world hunger, so Harris Interactive wanted to find out people’s opinions on this potentially ground-breaking concept.... Read More

Blog

The dawn of the sugar tax

The results from a Harris poll we conducted in conjunction with The Grocer show that over half of our respondents agreed that the sugar tax was a good idea... Read More

Blog

Are high street stores in touch with yesterday?

Following the news that BHS has gone into administration, we wanted to get insight from the British public to see what they thought about it and if this would change the way they shop.... Read More

Latest Report

  • Attitudes towards Cultured Meatimage

    As well as removing the need for animal slaughter, lab-grown meat has been argued to be a solution to world hunger.

  • The Grocer Report: Male Groomingimage

    Who spends more effort and money on their grooming – men or women? Harris Interactive was interested to get to the bottom of this and try bring some clarity to the discussion.

  • The Grocer Report: Focus on Pet Foodimage

    Since such an overwhelming amount of people in the UK have pets, Harris Interactive was interested in learning more about how highly pet care is considered amongst the nation.

Expert

  • Lucia Juliano
    Head of CPG & Retail Research
    Lucia joined Harris Interactive in January 2009 to head up the FMCG & Retail research team. Lucia brings 10-years of client-side experience having worked previously in senior insight roles at Homebase, Carlsberg and Boots. Lucia has experience of working on a variety of strategic & tactical research projects including proposition optimisation, brand and communication strategies, channel development and U&A/segmentation studies. Lucia also has a strong background in category management and customer loyalty insight, linking together transactional data with research findings.

What our clients say

  • PackTest Express was the perfect solution for our product development and stakeholder management needs. It allowed us to quant test simultaneously several pack formats as well as a couple of different designs early in the development process in order to get quick and robust answers to our questions. It was really easy to set-up and the online platform made it very simple to follow the KPI’s in real time. We would definitely consider using PackTest Express again in future key innovation projects.

    Head of Brand Development - Yeo Valley Family Farm

  • “[Concept Express]...has been exactly what I needed – robust quant validation, that helped answer a couple of questions, but didn’t take ages or cost a fortune. I will definitely be in touch again when we’re in the next round of new concept work.” Innovation Manager, Whyte & Mackay

  • PackTest Express enabled us to evaluate 8 packaging concepts, extremely quickly, on our relevant KPIs and identify the winning pack.  This standardised solution offers significant flexibility.  We were able to achieve our goals, with agility, and with the expertise of Harris Interactive’s team. Consumer Insight Manager, International Skin Care Company

Case Study

FMCG Relationship Management

Bringing our client closer to their customers and staying ahead of the competition, by helping them to better understand changing needs of different segments, prioritise improvements to the experiences that have the most impact on loyalty and retention, and doing so in a way that is sustainable and profitable for their business.... Read More

Grocer Reports

  • The Grocer Report: Alcoholic Drinksimage

    Just over two-thirds of consumers drink alcoholic spirits – a quarter of whom would be more likely to buy ‘craft’ spirits rather than standard spirits.

  • The Grocer Report: Confectioneryimage

    8 out of 10 Brits consume chocolate at least once a week, with 29% consuming chocolate on a daily basis. Just 4% never eat chocolate.

  • The Grocer Report: Franchise and Fasciaimage

    Over 6 out of 10 (62%) respondents visit their local convenience store at least weekly

  • The Grocer Report: Proteinimage

    Just under one fifth (18%) of respondents are trying to eat more protein, with males and younger consumers (18-44) significantly more likely to be doing so.