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Our FMCG/CPG experience is varied and vast. We are passionate about understanding consumer behaviour to help brands and retailers grow. Our objective is always the same: to ensure that each project delivers new, insightful and actionable learnings to support your business plans. Our clients range from the largest FMCG global organisations in the world to UK-focused enterprises. We work on a large array of projects giving each one the same care, attention and focus required – regardless of size or scope.
We work across varied sectors including Food and Drink, Branded and Own-Label Products, Personal Care, Household Produce, Small Domestic Appliances and Electrical Beauty. We are proud to be the exclusive primary research supplier to The Grocer. The topics we research tend to be time-critical so we understand that timings are everything in the fast-paced world of FMCG.
From dynamic insight communities to 24 hour quick surveys, our experts can help your business make impactful decisions faster.
Lab-grown meat has been argued to be a solution to world hunger, so Harris Interactive wanted to find out people’s opinions on this potentially ground-breaking concept.... Read More
The results from a Harris poll we conducted in conjunction with The Grocer show that over half of our respondents agreed that the sugar tax was a good idea... Read More
As well as removing the need for animal slaughter, lab-grown meat has been argued to be a solution to world hunger.
Who spends more effort and money on their grooming – men or women? Harris Interactive was interested to get to the bottom of this and try bring some clarity to the discussion.
Since such an overwhelming amount of people in the UK have pets, Harris Interactive was interested in learning more about how highly pet care is considered amongst the nation.
PackTest Express was the perfect solution for our product development and stakeholder management needs. It allowed us to quant test simultaneously several pack formats as well as a couple of different designs early in the development process in order to get quick and robust answers to our questions. It was really easy to set-up and the online platform made it very simple to follow the KPI’s in real time. We would definitely consider using PackTest Express again in future key innovation projects.
Head of Brand Development - Yeo Valley Family Farm
“[Concept Express]...has been exactly what I needed – robust quant validation, that helped answer a couple of questions, but didn’t take ages or cost a fortune. I will definitely be in touch again when we’re in the next round of new concept work.” Innovation Manager, Whyte & Mackay
Bringing our client closer to their customers and staying ahead of the competition, by helping them to better understand changing needs of different segments, prioritise improvements to the experiences that have the most impact on loyalty and retention, and doing so in a way that is sustainable and profitable for their business.... Read More
Just over two-thirds of consumers drink alcoholic spirits – a quarter of whom would be more likely to buy ‘craft’ spirits rather than standard spirits.
8 out of 10 Brits consume chocolate at least once a week, with 29% consuming chocolate on a daily basis. Just 4% never eat chocolate.
Over 6 out of 10 (62%) respondents visit their local convenience store at least weekly
Just under one fifth (18%) of respondents are trying to eat more protein, with males and younger consumers (18-44) significantly more likely to be doing so.