Charities

Harris interactive has a strong research heritage, partnering with both, charitable and not-for-profit organisations across a variety of challenges facing both global and domestic organisations.   In partnership with many charitable organisations, we gather insights to direct strategy and support funding bids. This includes addressing supporter behaviour, particularly amongst lapsed donors.

Cementing our experience in charitable sector research, Harris Interactive, together with Third Sector Magazine, has run the Charity Brand Index in the UK for the past 5 years.  Harris Interactive has developed the Index as a single measurement which ranks charities in a comprehensive way.  Results are published every year and the Index is now used by the majority of charitable organisations in the UK as a measure of their strengths and success.

Utilising both traditional and innovative cutting edge technologies we have provided research solutions in the areas of:
  • Brand Strategy
  • Brand Development & Positioning
  • Communication Strategy & Campaign Development
  • Attitudes & Awareness
  • Stakeholder Engagement
  • Membership Strategy & Support
  • Donor Satisfaction & Loyalty
  • Opinion Research
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Latest News and Blogs

Blog

Social Giving vs Direct Asks

With the increase in social giving, and following discussions with UK Fundraising, Harris Interactive decided to conduct a survey amongst the British public to see if there was more tendency to give via social giving than direct asks from charities.... Read More

Blog

Should charities switch to opt-in only fundraising communications?

Harris Interactive surveyed the public to get their opinion on opt-in only fundraising communications and the suggested fundraising preference service. Read more on this market research.... Read More

Blog

Public’s Preferred Donation Methods & Communications

With advances in payment technology, and communications continuing to be a hot topic for charities, we wanted to ask the general public their preferred donation methods and how often they like to hear from charities. ... Read More

Fact Sheets

  • Understand, communicate and engage with your donorsimage

    There are a number of areas where charities can benefit from using an online research community to understand their donors better and stay ahead of what’s next.

  • Harris 24image

    Harris 24 is especially for when you need answers fast from the general population. 1000-2000 responses can be achieved in less than 24 hrs

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Expert

  • Mark_Baldwin-1
    Mark Baldwin
    Research Director & Sector Head
    Mark graduated in engineering before embarking on a career within Advertising, Marketing and Business Information & Research, developing and leading commercial, research and operations teams. Mark has experience throughout the whole marketing mix and holds an impressive CV from serving as International Advertising Director for TIME Magazine, Client Services Director for Nielsen Media Research along with working on a number of successful start-ups. Mark joined Harris Interactive in 2009 and is responsible for a number of practice divisions within Harris’ portfolio leading both, the commercial and research teams. Mark specialises in Customer Experience, Loyalty & Satisfaction and Brand, Advertising Development & Effectiveness research across both B2B & B2C audiences.

Testimonial

  • It is hugely reassuring to know that you are working with a team that really understands and enjoys the subject matter.  Their reports are easy to read and offer great insight, and their approach is faultless and adaptable.