Our research solutions provide insight to major global automotive and tire manufacturers, component suppliers, oil companies, repair specialists, parts distributors, dealerships and more.
Our flexible approach supports an ever-changing industry, grappling with continuous economic, environmental and legislative challenges. And we enable our clients to keep on-top of rapid technological advances in whatever form that comes; whether it’s in engines and design, or in-car technology and telematics.
When scandals break in the auto industry they are usually big news. GM’s ignition failure reportedly linked to 169 deaths was apparently known of for the best part of a decade. Toyota’s unexpected acceleration led to more than 10 million vehicle recalls in 2009.... Read More
In August 2012, Manchester UTD announced that General Motors will oust AON as their main shirt sponsor and GM’s Chevrolet brand will be seen on the shirts of UTD players from the 2014-2015 season.... Read More
Harris Interactive polled large samples of GB adults – immediately before and immediately after the UEFA Euro football tournament - using our Harris 24 service to [...]
The third generation of the Nissan Cube was launched in Europe in January 2010, notably France, UK and Italy. The car was seen as being quite different and unique from other vehicles in its class. As such, a groundbreaking method was employed by Nissan of launching the vehicle.... Read More
Harris Interactive were able to deliver an excellent report to a challenging deadline and I would have no hesitation in recommending them for future work.
By combining our knowledge of consumer decision making with a deep awareness and appreciation of the automotive sector we understand the factors that influence choice in this marketplace.