PackTest Express was the perfect solution for our product development and stakeholder management needs. It allowed us to quant test simultaneously several pack formats as well as a couple of different designs early in the development process in order to get quick and robust answers to our questions. It was really easy to set-up and the online platform made it very simple to follow the KPI’s in real time. We would definitely consider using PackTest Express again in future key innovation projects.
Head of Brand Development - Yeo Valley Family Farm
“[Concept Express]...has been exactly what I needed – robust quant validation, that helped answer a couple of questions, but didn’t take ages or cost a fortune. I will definitely be in touch again when we’re in the next round of new concept work.” Innovation Manager, Whyte & Mackay
“We partnered with Harris Interactive to gather market and customer insight to feed into new product concepts. We had some tight deadlines - the speed at which the Harris team were able to turn the whole project around was phenomenal. They helped us pull together a survey, using their expertise in the topic to advise us on language and gave us access to their analytics tool as well as providing a write up. The tool is straight forward to use and very powerful – giving you the ability to cut the data how you need in a matter of seconds. The team were extremely flexible, we were testing and iterating concepts as we were going and they moderated the community really well to ensure we got the answers we need. The findings of the research gave us a clear direction for the products we were testing.” Alice from SparksGrove (working on behalf of a media client)
“Concept Express was quick, efficient and sufficiently flexible to suit our requirements. The online real time system was a good way to engage our stakeholders and excited real interest in the project. It raised the profile of research internally and challenged – positively – expectations of what could be delivered by when.” Customer Insights Manager – UK High Street Bank
Thank you for the comprehensive report and the great presentation! These findings will for sure influence our priority setting for FY16 and related Mktg investments.
Over time the customer relationship programme has been more firmly linked with our strategy, leading to greater actionability resulting in a series of internal and external initiatives and communications to drive change.
Thank you for your support throughout the projects we run together, and for your positive attitude - overall we are getting fantastic results and feedback, and see our impact on the key decisions. Obviously our success also rests on the great partners we have, like you.
This study has been a source of new thinking around the marketing organisation. This has to be one of the most referenced pieces of research in my experience at this company.
The team at Harris Interactive helped achieve maximum impact with stakeholders. Overnight, the debrief deck became “this month’s most read” report on our internal Consumer Portal.
The study we set up with Harris six years ago has grown into one of the most valuable and actually used pieces of research we run. The Harris team has supported us strongly on everything from data analysis to training and delivery of strategic insights.
Harris Interactive were able to deliver an excellent report to a challenging deadline and I would have no hesitation in recommending them for future work.
Thank you very much for your unwavering support through our first project together! Thank you also for your flexibility and for having gone the extra mile. Because of this, we now have great results, and you delivered high quality presentations.
Thank you for the terrific presentation today. Our senior marketing manager was thrilled with the level of detail and quality of the research saying “this is fantastic - we need to do more things like this.”
Thank you so much for all of the incredible work you’ve put into this comprehensive debrief report. It really is exactly what we need.
It is hugely reassuring to know that you are working with a team that really understands and enjoys the subject matter. Their reports are easy to read and offer great insight, and their approach is faultless and adaptable.
Harris have unparalleled knowledge of our sector, providing in-depth, relevant and actionable insights on every single project. They are always our first port of call, are an absolute pleasure to work with and will always work hard to accommodate our needs, no matter what it takes. It is agencies like Harris that make my job so much easier!