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Ahead of What's Next
Harris Interactive is a full-service, digital consultative custom market research agency that combines sector expertise with award-winning research design and industry leading technology to deliver critical market research solutions at top speed.
Latest from Harris
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Harris bolsters online community expertise with key appointment
Harris Interactive, has appointed Jack Lee as Head of Online Communities, to drive innovation and enhance the service and value delivered to clients.
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FCA initiatives ring true for consumers
This week, the FCA launched its Business Plan for 2018/19, setting out its priorities for the next year. In light of this, we asked the UK public to give us their views on the FCA’s initiatives.
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Looking good is feeling good
The men’s grooming industry has grown massively in recent years with retailers stocking an ever-increasing volume of grooming products for men, this blog considers what UK males have to say: how they think they look and what products they use. Includes link to more detailed report.
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What a load of chatbots! Latest Harris 24 research...
Chatbots are being developed to save businesses and consumers time and money, but what do UK consumers think about them right now, are they aware of them, do they know when they are interacting with them and even what they are?
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Why attracting millennials to a cruise is not plain sailing
Latest Harris 24 research explores the appeal of cruise holidays amongst millennials and what cruise companies can do to tackle barriers to cruising and attract a younger audience. Read the blog - and download the full research report...
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Announcing the launch of Choice Express
Harris Interactive, the leading digital market research agency, has launched Choice Express, a quick and cost-effective research tool that helps companies make their products stand out from the crowd.
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Positive support for Iceland’s packaging announcement
Supermarket Iceland announced that it plans to remove plastic packaging from its own label products by 2023. Elsewhere, other UK high street retailers have also recently been sharing their plans for biodegradable and fully recyclable packaging. We launched a Harris 24 survey to find out what UK consumers think… read the blog and download the full research report...
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VIDEO DEMO: PackTest Express - cost-effective package testing
Developed to meet the needs of today’s new product development (NPD) professionals, PackTest Express enables Harris clients to fine-tune features, messaging, claims and price to create a combination that will maximise sales on launch.
Research Solutions
We blend focused sector expertise with award winning research designs and innovative tools and approaches to deliver tailored solutions built on industry best practice. Our engagements range from tactical one-off projects to ongoing strategic tracking studies.