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As travel agents, hotels and even airlines and cruise companies embrace VR I cannot stop myself from wondering about the benefits VR could bring for market research in general and more specifically for research in the travel sector.
The sad passing of music legend David Bowie dominates awareness in January –the highest awareness of any news story in Buzz to date. The Force Awakens also generates huge awareness as you’d expect. Only the final Harry Potter film outscores it for awareness. Adele’s new album ‘25’ is another story with exceptionally high awareness, within the top 50 in our all-time list.
Join Harris Interactive experts on Thursday 11th February for a breakfast briefing at the Hotel Cafe Royal - London, where we will reveal the latest research techniques and findings to help you make impactful decisions faster for your business in 2016 and beyond!
The latest financial services team blog considers Britain’s favourite topic of conversation - the weather. As parts of the UK have been severely affected by recent storm and flood damage, the cost in insurance claims could rise to as much as £1.5bn. In order to understand the effects of storm and flood damage, we spoke to people living in the North, Scotland, Midlands and Wales.
How are various proposed measures to fight against discrimination in France, the United Kingdom and Spain perceived by the general public? We conducted a survey in three major European countries to question their inhabitants on various possible measures to fight against discrimination.
Harris Interactive has appointed a new, highly experienced Financial Services Research Director, Scott Davidson, to help meet further client demand within the UK business. Scott will lead on a number of key accounts, using his extensive research expertise to help clients make sound strategic business decisions.
It is clear that the discounters don’t just lead the way on price/value; they perform better than expected on service, treating customers fairly, being easy to deal with and selling products with consumers’ lifestyles in mind. They have universal appeal and the old stereotype of older, less affluent shoppers is something they have left behind. Download the summary report...
Harris Interactive has appointed Sabrina Qureshi as Head of Online Communities to help strengthen the Harris community team, offer and service. Qureshi brings years of valuable insight community and full-service research experience.
We blend focused sector expertise with award winning research designs and innovative tools and approaches to deliver tailored solutions built on industry best practice. Our engagements range from tactical one-off projects to ongoing strategic tracking studies.