Harris Interactive has today announced major enhancements to its existing Harris 24 service, allowing users to tap into the insights of up to 5,000 consumers on a UK or international scale, and see results within 24 hours.

Popchips, the makers of the ‘popped’ alternative, to traditional crisps, is taking on the big names and winning, through engaging marketing campaigns and “healthier” messaging, according to a new hi brands® brand sustainability survey from Harris Interactive

The main supermarkets each receive a big share of our weekly spend, so what makes regular grocery shoppers reluctant to become customers of supermarket banks too?

To understand this landscape, the financial services team at Harris Interactive conducted a short survey using Harris 24.

Rip Off Britain teamed up with Harris Interactive to explore their viewers’ concerns about supermarket meal deals, questioning a thousand consumers to discover what they really think about lunchtime meal deal offers

In whom does our confidence lie when it comes to the current economic outlook? And specifically, who do we think is responsible for the current economic outlook in the UK? Harris Interactive has tracked some of these questions over a number of years now and we recently asked these questions again to a sample of 1952 individuals in the UK.

With increasing numbers of people sourcing news content through social media, Facebook has become one of the main channels through which fake news can ‘go viral’ and reach huge audiences. Harris Interactive decided to launch a Harris
24 poll on May 10 to measure the impact the Facebook campaign about fake news in the UK press

Harris Interactive’s recent hi brands® research, which measures brand sustainability, reveals that wealth management/investment providers have greater vitality than many other categories across various sectors, including far outstripping current account and credit card providers, especially in terms of excitement.

Permission-Based Digital Tracking enables organisations to obtain a more comprehensive picture of actual consumer online purchasing and consumption behaviour, complementing what is already known through traditional surveys. In 2017, Harris Interactive will start offering single-source permission-based digital tracking for our clients that passively gathers behavioural data in real time.