Harris Interactive is a full-service, digital consultative custom market research agency that combines sector expertise with award-winning research design and industry leading technology to deliver critical market research solutions at top speed.
A quick snap-shot of what we're all about #mrx https://t.co/RQSIaIBarI
2:24pm - 13 December 2018
Latest Blog: The importance of Vitality in a financial world: https://t.co/eiXJcsDeGn #mrx #hibrands
12:23pm - 13 December 2018
RT @mrwebnews: Harris Interactive Unveils Live Viewer Insights Tool https://t.co/fWpKJStRTX #mrx #marketresearch
11:25am - 13 December 2018
We're delighted to announce the launch of PopUP Live for real-time audience feedback during live broadcasts. Read t… https://t.co/fXollCbXND
10:10am - 13 December 2018
RT @G_Insider: News: Exclusive: 81% of public agree with whistle-to-whistle advertising ban https://t.co/OAlfh5hjUe
3:49pm - 7 December 2018
We go above and beyond to make complex decisions easy and provide simple, actionable insights. And now, our industry-leading technology delivers those insights faster than anyone else. Find out more and watch our short overview video...
13th December: We're delighted to announce the launch of Harris PopUP Live – an innovative online discussion platform providing broadcasters with in-depth viewer engagement insights in real-time. This new product, powered by Toluna technology, is built around Harris Interactive’s successful PopUP Community platform, originally launched 18 months ago. Read the full release here...
This latest blog by the financial services team, highlights findings from our recent hi brands™ research. When considering views of Banking and Home Insurance consumers it was clear “….those brands that score highly in our overall sustainability score, have strong performance when it comes to how well they interact with consumers.”
On the morning of Thursday 6th December, the news broke that in the face of rising public concerns about ‘problem gambling’ companies had voluntarily agreed to a ‘whistle-to-whistle’ ban on advertising during live sports broadcasts. In response to the story, we launched a nationally representative Harris 24 poll, same day, surveying 963 members of the public in eight hours, for their reactions.
We've expanded our Financial Services research team with the appointment of the highly experienced Mark Hirst as Financial Services Research Director.
Mark will use his extensive expertise to help clients make sound strategic business decisions – particularly in the consumer digital space – across agile, fast turnaround and longer-term programmes, alongside Michael Worledge and Vicky Whiting.
Our latest research for The Grocer reveals a third of those who drink cider try new flavours often, and just under 1 in 10 almost always do, with 25-34s being most receptive to new flavours.
Lewis Hamilton's title win and video games Call of Duty: Black Ops 4 and Red Dead Redemption 2 are the topics that have generated the highest levels of discussion among the GB audience this November. For the past 8 years, the Harris Buzz Report has been conducted monthly to establish the levels of buzz surrounding the latest news and product releases within technology, media and entertainment.
Our consumer research for The Grocer found over half of those who purchase lunch-to-go during the week, prefer to buy sandwiches, compared to just over a quarter that prefer to have hot food.
Whether you are considering totally new products or services, an extension to your current offering or an extension into a new category, Harris Interactive provides you with a comprehensive suite of products and solutions tailored to each phase of the innovation lifecycle.
Londoners' stereotypical views about masculinity: Our latest survey for New Macho reveals that Londoners and men earning a high-income have more old-fashioned ideas than anyone else about what it means to be a man.
Read the latest coverage on London Post
The top Charity brand of 2018 revealed: For the past 9 years Third Sector magazine has partnered with Harris Interactive to produce the Charity Brand Index.
Review the latest league table in Third Sector Magazine
Will your next idea prove as ‘popular’ as the 50p Brexit coin?
Following the Budget speech, we tested 10 of the announcements using our Idea Express product to see which ideas are winners for the Chancellor and which he should have left as a first draft.
Killing Eve premiering on BBC One & Three, Apple's latest innovations and FIFA 19 are the most exciting topics from our Buzz poll this month.
For the past 8 years, the Harris Buzz Report has been conducted monthly to establish the levels of buzz surrounding the latest news and product releases within technology, media and entertainment.
Research on hot beverages for The Grocer. "Over half (56%) consume tea everyday, with just over three quarters of consumers drinking tea on a weekly basis."
Consumer research for the Grocer. "In the UK, noodles to go products are most likely to be perceived as cheap and cheerful (63%); particularly by women. Men and those aged 25-34 are more likely to see these products as exciting and innovative."
We've launched a new Worklife study to capture the important thoughts and opinions of employees across Europe. Access Issue 1: "Optimisim, engagement and feeling positive about work in post-Brexit Britain" - and sign-up for future issues direct to your inbox...
Watch video highlights from recent event: "The future of community-based research" at the Tate Modern 12th September. The session was oversubscribed - and packed with ideas and best practice guidance you can access the papers and key take-outs here...
Consumer research for the Grocer. "Three quarters (74%) of those buying alternative milks did this as they felt it was better for their health, with four in ten (40%) stating it was for animal welfare reasons."
‘Realtime’, ‘Pulse’, ‘Ongoing’, ‘Always on’ are just some of the term’s beings used to get organisations to think differently about their internal listening mechanisms, but in some cases causes organisations to feel pressure to keep up with the latest trends.
A programme of concept co-creation for Happy Meal in France, involving clients and consumers - showing the key phases of a co-creation project with Harris Interactive.
July 2018 - London Science Museum - Harris Interactive demonstrated the latest in a range of express digital research products - designed to support today's Product Development needs. Watch the short overview video and access a recording of the full presentation
Britain is a nation of speed freaks. One in four Brits aren’t prepared to spend any longer than two minutes making their breakfast on a weekday, found our exclusive poll of 1,882 breakfasters for The Grocer.
Concept Express and PackTest Express from Harris Interactive can be used standalone or together to help you answer key questions at specific phases of the product development lifecycle.
Just when you thought it was safe to go on holiday and enjoy yourself… you heard that base rates had gone up! We surveyed consumers within a day of the rate rise using Harris 24 to understand their current financial situation and how the rate rise impacts on them.
Unsurprisingly, the World Cup generated the highest levels of discussion among the GB audience this July.
We see moderate discussion levels for 3 of our film and TV related topics this month: Jurassic World: Fallen Kingdom, ITV's Love Island show, and Ocean's 8.
Snack brands are mixing things up! A new wave of innovative, healthy, low-calorie snack options has been taking over the UK market.
New study reveals food and drink brands scored big during tournament, as England’s success brings the feelgood factor
We blend focused sector expertise with award winning research designs and innovative tools and approaches to deliver tailored solutions built on industry best practice. Our engagements range from tactical one-off projects to ongoing strategic tracking studies.