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Our experts understand your business and how to apply new thinking to uncover insight. Our legacy is one of deep customer relationships, and clients that love working with us.
Your industry is constantly evolving
when market and consumer forces are changing every day, it takes real-time information to inform real-time decisions.
Leveraging technology to deliver critical insights faster
– and in innovative ways to keep you ahead of the competition.
Ahead of What's Next
Harris Interactive is a full-service, digital consultative custom market research agency that combines sector expertise with award-winning research design and industry leading technology to deliver critical market research solutions at top speed.
Latest from Harris
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"More tea Britain?"
Research on hot beverages for The Grocer. "Over half (56%) consume tea everyday, with just over three quarters of consumers drinking tea on a weekly basis."
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Oodles of Noodles
Consumer research for the Grocer. "In the UK, noodles to go products are most likely to be perceived as cheap and cheerful (63%); particularly by women. Men and those aged 25-34 are more likely to see these products as exciting and innovative."
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Worklife Study 2018
We've launched a new Worklife study to capture the important thoughts and opinions of employees across Europe. Access Issue 1: "Optimisim, engagement and feeling positive about work in post-Brexit Britain" - and sign-up for future issues direct to your inbox...
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Video Highlights - the future of research communities
Watch video highlights from recent event: "The future of community-based research" at the Tate Modern 12th September. The session was oversubscribed - and packed with ideas and best practice guidance you can access the papers and key take-outs here...
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Synthetic Milk
Consumer research for the Grocer. "Three quarters (74%) of those buying alternative milks did this as they felt it was better for their health, with four in ten (40%) stating it was for animal welfare reasons."
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Employee Research – Considerations for more frequent listening
‘Realtime’, ‘Pulse’, ‘Ongoing’, ‘Always on’ are just some of the term’s beings used to get organisations to think differently about their internal listening mechanisms, but in some cases causes organisations to feel pressure to keep up with the latest trends.
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Co-creation - with Harris Interactive & McDonalds
A programme of concept co-creation for Happy Meal in France, involving clients and consumers - showing the key phases of a co-creation project with Harris Interactive.
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The Science of product development made easy
July 2018 - London Science Museum - Harris Interactive demonstrated the latest in a range of express digital research products - designed to support today's Product Development needs. Watch the short overview video and access a recording of the full presentation
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Latest Research in the Grocer
Britain is a nation of speed freaks. One in four Brits aren’t prepared to spend any longer than two minutes making their breakfast on a weekday, found our exclusive poll of 1,882 breakfasters for The Grocer.
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Concept Express and PackTest Express
Concept Express and PackTest Express from Harris Interactive can be used standalone or together to help you answer key questions at specific phases of the product development lifecycle.
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Sand, sea and interest rate rises!
Just when you thought it was safe to go on holiday and enjoy yourself… you heard that base rates had gone up! We surveyed consumers within a day of the rate rise using Harris 24 to understand their current financial situation and how the rate rise impacts on them.
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Latest Buzz Report - July 18
Unsurprisingly, the World Cup generated the highest levels of discussion among the GB audience this July.
We see moderate discussion levels for 3 of our film and TV related topics this month: Jurassic World: Fallen Kingdom, ITV's Love Island show, and Ocean's 8.
Read more...
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The Grocer Report: Snacking
Snack brands are mixing things up! A new wave of innovative, healthy, low-calorie snack options has been taking over the UK market.
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France may have lifted the trophy, but McDonald’s is champion when it comes to World Cup brand appeal
New study reveals food and drink brands scored big during tournament, as England’s success brings the feelgood factor
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Introducing Idea Express & Need Express
Announcing the launch of Need Express/PopUp Need and Idea Express/PopUp Idea – digital research solutions that deliver faster and more cost-effective needs and idea development, and screening.
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Latest Buzz report - June 2018
The GDPR data privacy regulations coming into force in the UK tops our awareness ranking in June, unsurprising given the slurry of privacy emails we've all received. It's closely followed by this year's Eurovision Song Contest. Access the latest Buzz report...
Research Solutions
We blend focused sector expertise with award winning research designs and innovative tools and approaches to deliver tailored solutions built on industry best practice. Our engagements range from tactical one-off projects to ongoing strategic tracking studies.