Harris Interactive delivers critical market research solutions at top speed. Our spirit of innovation, legacy of trust, and focus on technology help our clients stay Ahead of What’s Next.
On Wednesday 29th June join members of the Chartered Institute of Marketing, The British Academy of Management and other specially invited guests, as Dr Keith Glanfield (Aston Business School) , Lida Walsh and Susan Vidler (Harris Interactive) present the thinking and research foundations behind ‘hi brands' - Harris Interactive’s brand sustainability model - to address the question, “How sustainable is your brand?”
With the sun setting so quickly on the New Day, the UK's first standalone national newspaper in 30 years (it lasted less than 3 months after launching on February 29), Harris Interactive set out to investigate why print media is in apparent freefall in the UK. We polled a representative sample of 500+ adults aged 18+ using Harris 24 and in less than 3 hours we had our answer...
This article, which features in the May edition of Citywire’s Income+ magazine, explores the 45+ consumer’s outlook on their future retirement and on using financial advice and guidance. All data contained in the article is taken from a Harris 24 survey conducted on 19th – 20th April 2016 amongst 1,055 nationally representative people in the UK aged 45+.
On Wednesday 11th May 2016, the European Commission announced its decision to block Telefónica’s sale of O2 to CK Hutchison, the owner of Three; ruling that a combination of the two operators would reduce customer choice and raise prices for UK consumers. Did UK consumers agree? We polled a nationally representative sample of 1,000 adults aged 18+ using Harris24 and in less than 6 hours the verdict was in.
Research in Conjunction with the Grocer finds that for half of consumers in the UK, the sugar tax increase would not discourage them from purchasing a sugary drinks – Drinks Brands need to understand how this varies between heavy & lite drinkers over time, so they can establish the impact on their brands
Nuclear energy has been in the news recently with many people expressing concerns about the cost of building nuclear reactors at the Hinkley Point power station, due to provide 7% of UK electricity by 2025. Another hot topic was that renewable energy outstripped coal for the first time in the UK, but that the Government is planning to slash solar subsidies for households. To gauge public opinion, we used our Harris 24 service to survey over 500 members of the public within an hour.
Join Harris Interactive, Toluna and other specially invited guests, on June 9th to discuss the future of the insight community. We’ll share best practice client case studies and reveal the next generation of insight community solutions.
On Monday 2nd May 2016 Leicester City secured their first ever Premier League title. At the beginning of the season they were given odds of 5000-1, yet they have done it! After Leicester’s win, we took to Harris 24 to ask the public what they thought about it. In less than 12 hours we talked to 2,000 people and captured their reactions.
We blend focused sector expertise with award winning research designs and innovative tools and approaches to deliver tailored solutions built on industry best practice. Our engagements range from tactical one-off projects to ongoing strategic tracking studies.